Chicken Commander Takes an Ecological Farming Path
Recently, our reporter visited the laying hen farm run by Huang Fuchang in Daodong Village, Shatian Town, Pinggui Management District, Hezhou, Guangxi. What came into view was white laying hens pecking leisurely under a grove of osmanthus trees, some playing, some resting, looking very cute.
Eggs Are Often "Reserved", and the Chicken Feed Is Entirely Made of Green Food Formulations
Huang Fuchang had just returned after driving his small car to deliver eggs to the city. Gentle, steady, shy, and full of energy -- this was the first impression he made on our reporter. According to him, loading free-range eggs into his small car before 10 o'clock every day and transporting them to the city to sell has become his daily routine, and it is also the happiest "income-generating" time of his day. He told our reporter that the eggs are often "reserved"; usually, before the eggs are even laid, customers have already placed orders in advance. They are sold not only at the Shatian Town market and to primary and secondary schools, but also to the Hezhou City farmers' market and surrounding cities, counties (districts). This is mainly thanks to his posting information on WeChat Moments and the fact that the chicken feed is entirely made of green food ingredients such as corn, soybean meal, and wheat bran.
Huang Fuchang studied landscape architecture in university. In February last year, he gave up a generous salary at a company in Dongguan, Guangdong, and returned home with his newlywed wife to start a business. He told our reporter that the reason he chose to return home to start a business was entirely out of filial piety toward his parents and a desire to give back to his hometown. Starting a business at home would allow him to be with his parents while also driving the economic development of his hometown.
What to do after returning home? Huang Fuchang actually had not thought it through clearly. "Only be a phoenix head, not a phoenix tail." This was a saying he often repeated. After investigating many places, he found that ecological eggs have high nutritional value and excellent returns, and also fit the trend of modern people pursuing a healthy lifestyle. Moreover, there were very few farms in Pinggui Management District, or even in Hezhou City, specializing in and raising ecological laying hens at scale. After some deliberation, he decided to use his modest savings from two years of working elsewhere, plus his parents' savings accumulated over many years, to invest more than 100,000 yuan in starting a farm and become a "Chicken Commander".
"Internet Plus Ecological Agriculture", Egg Income of 700 Yuan per Day
To solve problems such as farming technology and sales, Huang Fuchang participated many times in laying hen raising technology and internet training, strengthened his learning and exchanges, and finally found a successful path of "internet plus modern agricultural ecological planting and breeding". At present, his laying hen farm has more than 1,000 laying hens in stock, producing about 700 eggs per day. Calculated according to the current market price of eggs, he earns 700 yuan per day from eggs alone, and his annual income is expected to reach 200,000 yuan.
Successful University Student Entrepreneurs Are Inspired to Return Home and Invest
Huang Fuchang not only started an ecological laying hen farm and an osmanthus tree plantation, but also started a steel structure and colored tile company. Today, under the influence of his successful return-home entrepreneurship, university students from Pinggui Management District who have succeeded in business elsewhere have also returned home to invest, covering industries such as traditional Chinese patent medicine, tea, and fruit and vegetable planting, specialty poultry farming, ecological tourism development, and food processing, driving the development of modern agricultural industries and ecological rural tourism.
Looking to the future, Huang Fuchang is full of confidence. He said he wants to make free-range ecological eggs from under the forest into a trump card, apply for a registered trademark, and print the words "Xiaoliang River Free-Range Eggs" on the packaging boxes. At the same time, he will join forces with university students who have returned home to start businesses to expand and strengthen the forest industry and building materials industry through land transfer, and lead villagers in developing orchard rural tourism, so that more villagers can achieve employment and entrepreneurship at their doorstep.