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Wang Jihong, a Leader in Rural Prosperity, and Her Sense of Responsibility and Commitment

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Wang Jihong: A Responsible Leader in Rural Prosperity

Wang Jihong, female, born in August 1967, is currently the chairwoman of the Limin Vegetable Professional Cooperative in He County, Ma'anshan City, Anhui Province. She is a hardworking and kind-hearted female leader in prosperity; she is an outstanding woman who is glad to help others and serve society. She has won broad recognition from society and is truly a model of an "outstanding women's representative." She loves learning and is good at using her head; she has a forward-thinking mindset and can always find ways to prosper through hard work. She is an outstanding local female entrepreneur and expert in achieving prosperity, and she has helped, supported and motivated many women around her to embark on the road to rural prosperity.

At the end of 2011, Wang Jihong finally signed land transfer contracts with farming households and obtained the first batch of land. In 2012, Wang Jihong invested more than 50 million yuan in succession and established He County Lvyuan Vegetable Technology Development Co., Ltd., adopting a "company + farmers + market" development model. In Xinwei Village, Wujiang Town and Shengli Village, Liyang Town, she built 1318 mu of greenhouses, including 833 mu using new second-generation greenhouse technology, to carry out trials, demonstrations and cultivation of strawberries, watermelons, melons and many other vegetables and fruits, with more than 20 vegetable varieties.

In 2013, Wang Jihong registered and established the He County Limin Vegetable Professional Cooperative. It now has 280 member households, and the former "company + farmers + market" development model has further evolved into an "Internet + cooperative" operating model. In October 2014, with the encouragement and support of the county vegetable bureau, Wang Jihong joined hands with another 4 vegetable bases to initiate the establishment of He County Wulian Vegetable Planting and Sales Co., Ltd. Among the 5 bases, 3 are led by "heroines." In 2015, the cooperative applied for the Anhui Province Women's Entrepreneurship Support Fund project and received 70,000 yuan in project support funds, further building and improving platforms such as the Internet and the Internet of Things. The cooperative makes full use of the powerful force of modern information technology and, through online consultation, promptly learns about market information such as product demand, new and superior varieties, and the sales conditions of agricultural products across the country.

"If one person becomes rich, that is not prosperity; only when everyone becomes rich is there true prosperity." This is Wang Jihong's wish and also the direction of her efforts. The trials and demonstrations aroused the curiosity of the surrounding people, who came one after another to seek her advice. Wang Jihong is not only a leader in prosperity, but also a veritable "good person." When the Limin Professional Cooperative hired laborers, Wang Jihong first considered employing left-behind women from surrounding villages.

There are countless struggling families she has funded and supported. She regards helping the poor and vulnerable as a person's basic duty, and she has turned providing assistance to others and helping them out of difficulty into a daily habit. Deep in the lives of others, this condenses into a simple weight, and she is fully worthy of the title "good person." She is a leader in rural prosperity with a sense of responsibility!

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