What are the tricks for "sending off the god of poverty"? Many people have never seen these bosses' methods
Ordinary people only know how to find projects from others' success; experts, however, know how to summarize experience from others' success——that is, the most valuable "knack."
Why is it that when others do this, they make a fortune, but when you copy them, you lose everything? Where's the difference?
Many times, you only know how to look at projects, but you haven't learned the successful person's "knack," so even with a good project, you can't do it well.
What is the "knack"? Today the editor has listed two tricks for everyone.
Boss J's knack
Overview:Do things the same way, just say a few more words, and everyone in the supplier circle praises you.
When negotiating a contract with any supplier, one of the key points is definitely the settlement time. Boss J made an article out of this settlement time:
In terms of operating capacity, Boss J's company could completely settle with suppliers after 30 days. But during negotiations, Boss J asked the company representative to ask the supplier for more time, an extra 2-3 days per month. Under the current economic situation, a slightly longer settlement time, after some haggling, is still acceptable to suppliers, and in the end they signed a contract with 33-day settlement.
Afterward, Boss J's company actually still paid the supplier after 30 days according to its own operating capacity, but in the supplier's eyes, the company settled before the 33 days were up, that is, paid early.
——Gradually, the supplier would feel that this company is too good. Others either have triangular debt or wish they could disappear, but you pay early—true friend, righteous, thumbs up.
In an industry, the circle isn't that big. When people communicate internally, suppliers will from time to time mention that Boss J's company is especially reliable, pays in advance, and is a high-quality partner——this amounts to free advertising for Boss J's company. Word spreads from one to ten, from ten to a hundred, and Boss J's company gains a good reputation in the industry.
In business, reputation is more important than anything else; this adds substantial intangible assets to the company. When such a company goes to negotiate other business, it naturally gets twice the result with half the effort.
Boss Y's knack
Overview:For something priced at 15 yuan, spend 18 yuan to buy it. I'm not stupid; I want to earn the money of out-of-town traders.
At the initial stage of a business, how do you get more people to do farming and breeding together with you? Let's look at Boss Y's example.
A few years ago, Boss Y learned that his hometown was going to build an expressway and a high-speed railway. Once the transportation problem was solved, the hometown's specialty products would be easier to sell elsewhere.
Boss Y had worked away from home for many years, and sales was his strong suit. He wanted to sell a kind of fragrant pig from his hometown to out-of-town traders.
But if he set up a factory to breed and sell them himself, even if he knew the breeding technology well and could raise the pigs well, the development speed would still be slow. Boss Y felt he should still lead more farmers to raise fragrant pigs, and then he would handle sales and maintain the market himself. This way, he could reduce his own asset investment in breeding, leverage his sales strength to focus on maintaining sales channels, and let each side use its own strengths with the farmers.
How to build a reputation and make farmers believe in him?
Boss Y's method was,Raise the priceto buy fragrant pigs on the market.
In the market, if a farmer sells a fragrant pig for 15 yuan, he would go and say, oh, 18, right? I'll buy it. All at once, Boss Y became the most popular person in the local market. Free-range farmers spread the word by mouth, all feeling that this person doesn't haggle, is a big boss, knows how to sell, and has a future if you follow him.
How to increase the enthusiasm of farmers so they raise more and more?
Whenever Boss Y had time, he visited the farmers and signed fragrant pig buyback contracts with a floor price. Suppose this year's floor price is 18 yuan per jin. Below 18 yuan, Boss Y is responsible for buying them; above 18 yuan, they can sell to anyone. The farmers don't lose, so their enthusiasm for breeding naturally rises.
In short, only when the farmers feel it's a good deal can the boss make money.
(Character source: CCTV7 "Zhi Fu Jing")
Many times, "projects" are a false proposition. The same project: some people can do it well, while others do it terribly. This is because what creates wealth in entrepreneurship is "people," not "projects." So to study how others succeed, you need even more to ponder how they think, how they solve problems when they arise, and how they overcome difficulties, rather than focusing too much on their projects.