Man returns home to start a business four years after graduation, selling fruit, with first-year sales reaching 500,000 yuan

Teng Zhansheng, a new farmer in the mountains, comes from Yazi Town, Rushan City, Weihai City, Shandong Province. He graduated from Shandong University of Technology in 2011. After working for 4 years, he began returning home to start a business in May last year. He is now mainly engaged in the purchasing agency, sales agency and storage agency business for large cherries and apples. Although many people around him did not understand his decision, he firmly believed that modern agriculture held his dream and a stage where he could display his talents, and he was determined to become an excellent "fruit producer and porter."

Four years of company management and administrative work broadened his horizons and increased his knowledge, and also made him realize that the agricultural products sector had a vast potential market. With the adjustment of national policies, he felt that "Internet + agriculture" was a good development direction, so he wanted to use the knowledge he had learned and the Internet skills he had mastered to bring some change to his own farm and the farmers around him.

Returning home to start a business was a major decision, and also a difficult one. Before making the decision, he tossed and turned every night, weighing the pros and cons, thinking all night long. In the end, he resolutely took this step and began another life.

"Duoshuai Orchard" is Teng Zhansheng's own family farm. The large cherries and apples produced by the orchard are quite good in quality and taste. This benefits from its geographical location. Yazi Town is located at the junction of Yantai and Weihai, and all the fruit trees are planted on mountainous land, with large temperature differences and good soil and hydrological conditions. After he took over the orchard, he made a series of targeted adjustments to the previous traditional sales model, gradually explored two sales models, "orchard-consumer" and "agent-merchant-consumer," and actively relied on the Internet for online and offline sales.

Before returning home to start a business, he had already realized that this was an Internet era, and that relying on a good platform could provide many shortcuts, and could even accomplish things impossible in the traditional agricultural product trading field. Through a friend's introduction, he learned about Yimutian, and for the first time knew that there was such a company on the Internet focused on buying and selling agricultural products. After using Yimutian, his entrepreneurial path underwent a fundamental change.

In the more than one year of using the Yimutian APP, his customer group underwent a change from quantitative to qualitative. Now, the fruit produced by his family orchard is selling better and better, and the scale is growing larger and larger. Annual sales have reached more than 500,000 yuan, and continuous supply to fruit merchants has reached more than 400,000 jin, mainly sent to markets such as Mudanjiang, Jiangsu, and Zhengzhou.

It is again the season for large cherries, "the first branch of northern spring fruit," to hit the market. Before the orchard's cherries had ripened, Teng Zhansheng posted a presale for large cherries on Yimutian. As soon as the goods were posted, more than 100 buyers made inquiries through the Yimutian platform, learned in detail about this year's cherry growth conditions, flowering and fruiting conditions, estimated output, prices and so on, and many buyers reached cooperation intentions with him. This formed a sharp contrast with the situation in previous years when he began urgently looking for buyers only after the cherries had ripened.

Seeing such changes, his family, who had strongly opposed his returning home to start a business at first, gradually understood him, completely assuredly handed the farm over to him to manage, and expressed great support for him doing more Internet business.

This was only Teng Zhansheng's first year of returning home to start a business. After a year of exploration, he was even more optimistic about Internet agriculture and full of confidence in his future. Everything now was only just beginning. Leveraging the Yimutian platform, Teng Zhansheng took one more step toward his goal of becoming an excellent "fruit producer and porter"!