After succeeding in online business, he does not forget to give back to his fellow villagers
“Look, these in the woods are our free-range ecological chickens. Netizens can watch our whole feeding process through surveillance cameras!” Tian Bo, general manager of Ningxia Yaoxiang Dangnian Network Technology Co., Ltd., said as he demonstrated on a giant electronic screen.
Ecological chickens were popular last year. Are they still popular this year? “Yes! We get an average of 200 orders a day.” Tian Bo said with a smile. He was born into an ordinary farming family in Helan County, Ningxia, and watched his mother raise chickens from childhood; a whole year of hard work earned barely any money. A few years ago he went to Zhejiang to try his luck, and saw local farmers selling their local specialties online. “Could the chickens my family raises also be sold online?” He decided to give it a try and resolutely returned home to start a business.
At the time, Helan County had a favorable environment for e-commerce entrepreneurship. In May 2015, Tian Bo founded Yaoxiang Dangnian Network Technology Co., Ltd. In just over a month, the ecological chickens raised by the company became popular online. “As of the end of June last year, the company's turnover reached 2.1 million yuan, with net profit of more than 400,000 yuan.” Tian Bo said.
Through the model of full-process monitoring via the Internet, Tian Bo's ecological chickens won consumer recognition for the safety and green nature of their production process. Tian Bo went on to sell ecological pigeons, Ningxia goji berries and ethnic clothing. With the support of the local government, they also expanded their e-commerce platform to overseas markets. At the end of last year, the company sold Ningxia Shahu chili sauce to Southeast Asia, the Middle East and other places.
After becoming wealthy, Tian Bo did not forget his fellow villagers and actively gave back to society. Through raising chickens and pigeons alone, the company helped more than 100 poor farming households escape poverty in a single year. At present, the company has promoted this project in 9 poor counties in Ningxia, and it is expected to help more than 10,000 poor households escape poverty within 3 years. Wang Enqing, Party secretary of the Xigang Subdistrict Office in Helan County, said that in less than 3 years since returning home, Tian Bo has done many good deeds, such as subsidizing poor families' high school students and often visiting empty-nest elderly people, retired veterans and sanitation workers.
“Based on the current scale of operations, the company's turnover this year will reach more than 10 million yuan, and next year it is expected to reach 30 million yuan.” Speaking of the company's development prospects, Tian Bo was full of confidence. Watching his receding figure, the reporter felt deep respect for this young man who became famous by starting a business on the Internet.