Post-90s Generation Introduces New Tricks to Enliven Land Transfer: Supermarket-Style Management and "Housing Supports Land"

Liu Mingming, a member of the post-90s generation, has brought new twists to "land transfer" in Pudong, Shanghai. Thanks to his ability to innovate transfer models tailored to local conditions, the bold and enterprising Liu Mingming transformed himself from a layman in the land transfer field into an "elite matchmaker" in less than a year. Today, his Shanghai Pudong New Area Land Transfer Center, through its "supermarket-style" managed website, averages 3 to 5 deals per month, helping land "awaiting marriage" find a new "home."

Combining Local Resource Characteristics, He Created the Unique "Housing Supports Land" Model

Liu Mingming first entered the land transfer industry in the first half of 2015. Just over ten days after his land transfer center opened, he earned his "first pot of gold."

In Pudong New Area, Shanghai, camphor tree woodland resources are relatively abundant, and Liu Mingming's first deal came from a camphor tree forest of about 35 mu. At the time, a client was urgently looking to dispose of camphor trees within a government demolition zone. He connected with a local government greening project that needed camphor trees transplanted, helping both buyer and seller achieve a "win-win": the trees that might otherwise have been cut down continued to live, while the government greening project obtained suitable tree species at a price far lower than budget.

However, after transferring some woodland and farmland, Liu Mingming gradually realized that due to the special circumstances of Pudong New Area, the proportion of secondary industry resources was relatively higher, with considerable demand for subletting factory buildings and warehouses, for example. From this, he conceived the idea of "housing supports land": combining local resource advantages, with factory building rental as the main focus and land transfer as a supplement.

In fact, at the time there were already many online platforms doing factory building and warehouse subletting, but false information was rampant, and there were efficiency problems with transactions not being handled in a timely manner. In view of these shortcomings of competitors, Liu Mingming personally visited sites to inspect land sources and property listings, collected first-hand information, and took realistic photos.

"Supermarket-Style" Management Boosts Land Transfer Efficiency

The information collected door-to-door in the early stages has now become Liu Mingming's greatest advantage. Today, on the "Shanghai Pudong New Area Land Transfer Center" website pages, the transfer information is clear at a glance. Whether agricultural land, factory buildings, or warehouses, not only are there clearly written descriptions, but basic details such as land area, land price, land use, land title certificates, transfer period, supporting facilities, and surrounding environment are listed in exhaustive detail, and the photos are clear and accurate, making renting and finding land as simple as shopping in a supermarket.

Liu Mingming explained that his principle is to only deal in first-hand information and not act as an intermediary, with the goal of achieving price transparency and clear property rights. Thanks to his honest service attitude, many regular clients now proactively recommend him to friends in need. Just recently, through a referral from a regular client, the transfer center closed another deal on a 2100 sq m warehouse, signing a 6-year transfer contract.