He bought a lame pig for sixty thousand yuan, and what happened after that?

He spent sixty thousand yuan to buy a lame pig, fed it eggs and milk, and treasured it like a precious thing. Others laughed at him for being too crazy, but he laughed at them for not seeing through it. Overnight, the lame pig locked in a pen more than one meter high disappeared, but little did he know, his road to wealth had opened from then on.

On April 7, 2016, the cook stewing the meat prepared a whole bucket of pork, and the aroma drifting out attracted all the tourists over. Although it was not yet mealtime, some people could no longer hold back.

Tourist: Let's eat first, what's going on, can't hold back, right? Can't hold back. I came as soon as I smelled the aroma, I couldn't resist the temptation.

Tourist: Eating this meat, it's much better than the pork we usually have, fragrant, the more you chew it, the more fragrant it gets.

These tourists had already been playing here all afternoon and had long been starving. The sky gradually darkened, and seeing that the tourists were all about hungry enough, the good show Lu Xunda had carefully planned was about to begin.

Lu Xunda: Today, if any of us can eat one piece, we'll reward two jin of pork.

Tourist: It's so white, is it greasy?

Lu Xunda: Not greasy, not greasy at all. Try it.

The cut piece of pork weighed a little over two liang, and there was quite a lot of fat. Worried that an ordinary person could not eat so much, Lu Xunda prepared a plate of Shandong scallions for the challenger, saying they would eat the meat the Shandong way, one bite of pork and one bite of scallion. Finally, someone took up the challenge.

Tourist: Wow, good. Slow down, slow down.

Tourist: Not greasy at all, I can still eat a second piece.

Reporter: You can still eat more? Right, really?

Tourist: Really, don't you believe it? Do you believe it?

Reporter: Eat another piece, let me see.

Tourist: If I eat another piece, the reward will be four jin of meat. It looks very fatty, but it's not greasy at all, good, how is it? If you don't eat it, you don't know; what's the next line, once you eat it, you can't forget it.

One piece of meat weighed a little over two liang, and two pieces were almost half a jin. Seeing that someone really could eat half a jin of pork, the tourists watching on the side also took up the challenge one after another. Even children around ten years old were eager to try.

Tourist: Good.

Tourist: Don't wait for him, you eat yours. Encourage, encourage, good.

On the one hand, the tourists really were hungry; on the other hand, Lu Xunda's pork really was delicious. In the end, every challenger could eat at least one piece of pork weighing a little over two liang, and they also praised Lu Xunda's pork endlessly. It seemed that Lu Xunda's planning today was very successful. Lu Xunda held an event like this once every one or two months. He did not charge a fee for such events. What was his purpose in doing this?

Lu Xunda: Because what do I believe? As long as they eat my black pork once, they will never choose any other pork to eat again, because the characteristic of our pork is that it is fragrant but not greasy.

Lu Xunda had this ability: a seemingly loss-making business could become an explosive point of wealth.

In his hands, one pig could sell for 6,000 yuan. Lu Xunda not only became rich himself, but also led more than two hundred farming households to make money. What exactly was Lu Xunda's charm? This still has to start from the lame pig he bought back for 60,000 yuan.

In the spring of 2009, Lu Xunda, who worked at the transport company in Yanggu County, Shandong Province, went on a business trip to Laiwu City, where he ate a meal that he still remembers clearly to this day.

Lu Xunda: Braised black pork, and clear-stewed ribs, then a stir-fried pork kidney, these three dishes were especially good, especially that braised pork, it was especially fragrant, not greasy at all. When I ate Laiwu black pork, I thought, if only we had such delicious pork locally, then when I wanted to eat this kind of pork, I wouldn't have to run all the way to Laiwu City.

At that time, Lu Xunda's monthly salary was only 1,200 yuan. For him, who already had a wife and child, this amount of money was not enough to spend at all, and he had long wanted to start a business and do something. After investigation and comparison, he decided to raise Laiwu black pigs.

In 2009, Lu Xunda resigned from his job at the transport company, mortgaged his family's house, and raised 800,000 yuan. At a price of 15,000 yuan per pig, he introduced twenty Laiwu black pig sows from Laiwu. But when he proposed to the other party to also introduce boars, the other party said something that left Lu Xunda very puzzled.

Lu Xunda: At that time, the legal representative of this enterprise told me one thing: you simply cannot buy purebred Laiwu black pigs locally in our Laiwu City, because first, they are rare, there are none; second, even if there were, they would not be sold to outsiders. At that time he said something like, it seemed he said, I would rather give you two tons of chilled fresh black pork than give you this one breeding pig.

This is the Laiwu black pig. Laiwu black pigs are mainly distributed in Laiwu City, Shandong Province. Although their meat is delicious, because they grow slowly and have low economic returns, fewer and fewer people raise them. By the late 1970s, Laiwu black pigs had reached the point of being on the verge of extinction. Later, Laiwu black pigs became a nationally protected breed, and some farms were unwilling to sell breeding pigs to outsiders. They only agreed to provide Lu Xunda with black pig semen.

But Lu Xunda knew that without his own breeding boar, the future development of the pig farm would be held in others' hands. Since the other party would not sell, why not go to Laiwu himself to look? He heard from friends that in some remote mountainous areas of Laiwu, perhaps one or two relatively pure breeding pigs could be found, but the result greatly disappointed him.

Lu Xunda: At that time, when I came to look for this kind of Laiwu black pig, I really put in a lot of effort. Just on accommodation here, I stayed for more than half a month, and asked at least ten or twenty local people, but I still could not find out anything. There are quite a few pig farmers in Laiwu, but most of them raise commercial pigs, that kind of white pig.

Whether it is a purebred Laiwu black pig is actually not hard to identify. Because this kind of pig has adapted to the mountainous environment of Laiwu City and is good at climbing mountains, their legs are thinner than those of ordinary pigs, and their body shape is also moderate. In addition, Laiwu black pigs have three more distinctive features.

Farmer Cao Linqing: The characteristics of Laiwu black pigs: they have a splayed-eyebrow marking on the front, a splayed-eyebrow marking on the face, and bristles, very long. What other characteristics are there? Also, big ears, big ears.

However, Lu Xunda searched for more than half a month and still did not buy a single purebred Laiwu breeding pig.

In May 2009, an intermediary passed a piece of news to Lu Xunda, saying that a farmer in Laiwu was preparing to sell a Laiwu breeding pig. As soon as Lu Xunda heard this, he immediately brought the veterinarian from his hometown, Lu Xupin, and rushed to Laiwu from Liaocheng, three hundred kilometers away. When they arrived at the farmer's house and took a look, they found that the Laiwu black pig was of a very pure breed, but they could not feel happy at all.

Lu Xunda: Its physique was especially weak. It could still walk well in the front, but when the two back legs walked, they splayed out.

Reporter: How does it splay? Show me.