Succulent Plant Farming Startup: A Post-85 Young Man Cultivates a Fortune of Tens of Millions

When people talk about Hangzhou, many immediately think of West Lake, Lingyin Temple, Xixi Wetland, and so on. But what we want to recommend today is not a famous scenic spot, but a small and beautiful place. Life here blooms brightly, producing one adorable succulent plant after another.

"I'm not chubby, I just have more flesh."

With the spring breeze brushing their faces, the eyes are filled with succulents of every kind, arranged in a pleasing mix, small and exquisite, inspiring affection.

Succulent plants range from as little as ten or twenty yuan to as much as ten thousand yuan. What are the key points of succulent plant cultivation?

Lang Yanpeng is a native of Sandun in Xihu District. After serving in the military and being discharged, he chose to start a business in his hometown, and in 2011 he officially began working with succulent plants.

During his process of cultivating and raising succulent plants, the market was gradually changing. Succulent plants are exquisite and small, with varied colors and shapes, and belong to the "lazy person's plants," very easy to keep alive. More and more people began to like these small, adorable potted plants. In addition, Lang Yanpeng actively expanded sales channels, using the "Internet Plus" model to carry out online promotion and online sales, expanding his influence and reputation. Lang Yanpeng's business prospered, and in 2015 he reached annual sales of more than 10 million yuan.

Now his base covers more than 100 mu, with a planting area of more than 40,000 sq m. At the same time, he has hired seventy or eighty local "auntie"-level employees from Sandun to engage in plant cultivation or packing for the online store. He is full of confidence in the prospects of succulent plants: "In the future I want to take the path of branding, and I hope to do better and better!"

A microcosm of modern characteristic agriculture

In Sandun, you can see many succulent garden parks similar to Lang Yanpeng's. During their development, the local government gave a great deal of support.

For example, it offered large tracts of land on favorable terms for them to develop characteristic cultivation. Another example is that, in the face of the major trend of online e-commerce, it provided free professional e-commerce operation knowledge training to growers and employees.

This is a microcosm of Sandun Town and even the entire Xihu District developing modern characteristic agriculture to help people become wealthy. In recent years, Xihu District has adhered to a market-oriented approach, vigorously promoted the construction of the modern characteristic agriculture industry, worked hard to advance agricultural development and help farmers become wealthy, and sounded the "good voice" of efficient modern agriculture development.