Village official takes photos of grapes to launch online crowdfunding

Original title: Shanxi: "Rural areas + e-commerce" is booming

On May 31, Zhang Xinmiao (right), a "college graduate village official" in Zhongliaoxi Village, Jiyi Township, Qingxu County, was taking photos of a vineyard. He is running an online grape crowdfunding project, which is expected to launch in early June. Photo by Xinhua News Agency reporter Yan Yan

Rural e-commerce is a new business format that promotes the circulation of agricultural products, rural residents' consumption and rural youth entrepreneurship. It is an effective way to address issues relating to agriculture, rural areas and farmers and to advance integrated urban-rural development.

In recent years, Shanxi Province has vigorously developed rural e-commerce. By 2020, Shanxi will cultivate 30 rural e-commerce demonstration counties with a typical driving role, and basically achieve express delivery service with "service outlets in every township and express delivery access in every village".

In addition to e-commerce giants such as Suning, JD.com and Alibaba competing for the rural e-commerce market, local Shanxi e-commerce enterprises rooted in villages such as "Lecuntao" are also stepping up their layout, having established nearly 10,000 village and township experience stores across Shanxi Province.

At present, e-commerce is developing rapidly and growing stronger in the vast rural areas of Shanxi, bringing high-quality industrial products from cities into the rural market. At the same time, through "Internet Plus", it broadens sales channels for agricultural products and helps farmers increase production and income.

Photo by Xinhua News Agency reporter Yan Yan