Farmhouse fun becomes foreign-style fun: how can changing one word make such a big difference in income?

With the rise of specialty tourism such as "farmhouse fun," people have grown to love this kind of eco-tourism more and more. Recently, "foreign-style fun" has also joined the big tourism family. It differs from farmhouse fun by only one word, yet its development philosophy is completely different.It is highly popular with consumers, and its popularity has even caught up with booking and ticket-grabbing for Spring Festival train tickets.If you haven't booked in advance, the innkeeper can only tell you, "No rooms left."

Deqing's "foreign-style fun"

At first, "foreign-style fun" specifically referred to leisure resorts opened or invested in by foreigners, mainly converted from idle farmhouses in the mountains.Its uniqueness lies in practicinga low-carbon philosophy and incorporating pristinenatural elements, lettingvisitors enjoy the beauty of nature while relaxing, creating a Shangri-La-style vacation experience. Driven by designers' creativity, "foreign-style fun" can better use local materials and turn waste into treasure: mud-brick walls, tree-stump tables, clay-jar ashtrays, bamboo-woven trash cans, and silent abandoned factories all come back to life, attracting makers from all directions to gather together and dance with their dreams; "foreign-style fun" also places greater emphasis on the low-carbon spirit. Foreigners look for old furniture in the village to use as decoration materials, and they have many requirements for guests: for example, it is best not to drive here, smoking indoors is not allowed, guests are also asked to save electricity and water, and there is no daily towel-changing service.

Moganshan "foreign-style fun"

As foreign-style fun becomes popular in the tourism market,more and more local investors are learning from and drawing on this model, but to achieve development, it takes far more than simply hiring a foreigner as an agent. Foreigners' farmhouse fun has not been urbanized and lost its character; it allretains its original authentic flavor. Moreover, when you go to a foreigner's farmhouse fun, the foreigner is very happy to lead you in doing farm work, milking cows, and cooking farm meals together. It is full of rustic flavor and lets you experience rural character even more. Butthe infrastructure is all quite complete, such as toilet conditions, whether you can take a hot shower, and whether there is wireless internet. "Foreign-style fun" preserves the original ecology in its design while integrating new design elements,reflecting a fusion of nature and modernity, and advocating an alternative healthy leisure concept with no scenic spots, creating a natural place where city residents can completely relax and relieve stress, but without damaging the local natural environment, achieving harmonious coexistence between people and nature.

Hubei "foreign-style fun"

"The caged bird longs for its old forest; the pond fish thinks of its former depths." Pastoral life is still the yearning in most people's hearts. When the garments of prosperity and restlessness gradually fade, pursuing inner tranquility will be the true final destination in the hearts of most urban people. Whether it is "foreign-style fun" or our own farmhouse fun, both need their own characteristics. Highlighting an "agricultural flavor" different from city life is the foundation of making money.

Intern editor: Cheng Linghua

Editor: Wang Juwei

Responsible editor: Wang Hui

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