A brand-new farm business model, so you never have to worry about losses again
As a new growth point in the tourism market, leisure agriculture has developed rapidly in recent years, but like other tourism products, leisure agriculture follows certain common rules: the peaks and troughs of the tourism market are especially pronounced, with visitors overwhelming during peak periods and business becoming hard to sustain in the off-season. How can this problem be solved? The leisure agriculture aggregation model may be a worthwhile attempt.
Key points for developing leisure agriculture
●Take agricultural production as the foundation. The essence of leisure agriculture is agriculture; no matter how it develops, its agricultural production nature will not change, so production should be the foothold.
●Focus on agricultural culture. Tens of thousands of years of agricultural production experience is itself culture. Farming civilization has a long history in China, and at the same time China's rural root-culture complex means everyone has countless ties to the countryside.
●Use agricultural products as a supplement. By shifting the profit point, we can devote ourselves to producing products. Only when the pursuit of profit is shifted can we fundamentally strengthen and protect the source that generates profit.
●Take pleasure in agricultural experiences. Finding joy in production and life: because of root culture, almost everyone feels a sense of warmth and participation toward rural and agricultural experiences. This provides a great number of opportunities for experiences, and also provides us with a great number of business opportunities and profit space.
The profit points of leisure agriculture
Shifting the profit point is an important task of leisure agriculture. To shift the profit point, a carrier and a breakthrough point must be found。
The input-output and cash flow of intensive agriculture and aggregation agriculture are different. Intensive agriculture means high input and high output, but because agriculture is not a fully market-based sector, the profitability situation is not optimistic. Aggregation has relatively lower yields and a more scattered harvest period, which weakens risk and strengthens profitability, but it places very high demands on management and technology.
The leisure agriculture aggregation model - profit guarantee
Rural fields become parks -> Tourism -> Traffic funneling
Beautiful China, cultural villages: use internet thinking to gather more high-quality customer groups, form customer resources, and hold the traffic entry point. This provides possible opportunities for turning farms into markets. Beautiful rural scenery can certainly attract a large number of tourists to come sightseeing and relax.
How should the site be chosen?
? Good mountain, water and land resources - can produce higher-quality agricultural products, help improve quality and product added value, form brand benefits, and promote faster development and catch-up in later-developing areas.
? Close to cities, preferably suburbs, new development zones and other surrounding areas - close to customers, better able to serve market entities, and convenient for selling products and developing the integration of the three industries.
? Near major transportation lines - can form better demonstration and driving effects and make promotion easier. Obvious location advantages, developed transportation, good demonstration, and a large driving scope.
Farm becomes market -> Sales -> Value added
Only by forming a market and having a sufficient customer base can products have the chance to become relatively scarce and be sold at ideal prices.
Selling within the farm helps reduce market sales risk. As far as current intensive agriculture is concerned, it is an investment project with high input, high technology, long cycles and high returns; for traditional agriculture in particular, the return on investment is even harder to guarantee. But if the thinking model is changed, profits may be completely different, because primitive and traditional agriculture both obtain profits through the price margin on selling agricultural products. Thus risk control becomes very important, and at the same time agricultural product prices are determined by market adjustment, making it very difficult for agricultural enterprises to obtain a profit rate higher than the industry average.
Organically combine the farm with the market, making the farm itself the market, so that all agricultural products are sold without leaving the farm. To achieve the above goals, promotion and customer sources are extremely important.
Where is the market? Who will come?
? Objective (smog) - the deterioration of the urban environment makes city residents eager to leave the city for the countryside to breathe fresh air and feel the beauty of nature.
? Subjective (nostalgia) - because most people in the urbanization process come from rural areas, longing for their hometown is always in their hearts, but for various reasons it is hard to return to their own hometown, so rural suburbs become the first choice.
? Passive (inheritance) - because the current main urban population is 40-60 years old; they have experienced a special life, endured hardship and fatigue, and want to pass on their historical experience so the next generation understands that happiness does not come easily.
Yellow earth becomes gold -> Attribute transformation -> Returns
Because asset appreciation and the formation of the market will bring different customer groups, when more high-end customers appear, cultural tourism products and other high-value-added products and services can be developed. In tourism products, culture is the best pretext: it carries culture and spirit, and its commodity attributes undergo transformation and extension, thereby escaping cost margins and profit margins.
Rely on commodities without depending on products, and value is somewhat increased -Such as experiences, DIY and other extended services, fully tapping the extension of commodity attributes and turning products into a medium for the service industry.
Farmers become shareholders -> Participation -> Common prosperity
After high added value is formed, we can hand more risk-free projects to local people to operate and let them participate, establishing a community of interests: first, to reduce risk (because when there are profits, farmers and operators compete for them), and second, to realize the dream of common prosperity, because some people do not necessarily live for profit. Sharing interests with farmers can fully resolve conflicts and support the building of a harmonious society, reflect the social responsibility of enterprises, and achieve common prosperity.
In today's blowout development of leisure agriculture, only by seeking a breakthrough can a foothold be found. Leisure agriculture is a new thinking model that combines local particularities and seeks a breakthrough point in development, thereby forming one's own unique agricultural development approach, reducing copying and imitation, and fundamentally enabling backward agricultural areas to catch up with and surpass advanced ones. In July, step into the Ministry of Agriculture and engage in deep learning with agricultural investors from various fields, discuss together, and help you see the overall direction of the leisure agriculture industry and find your positioning, so you can be more confident about future agricultural investment.