Tuoniang Pomelo goes viral, adding another new internet celebrity to the agricultural products world
On June 23, a report titled "A devoted grower takes root in the pomelo orchard, Tuoniang Pomelo carries on filial piety," jointly published by Southern Daily and Southern Rural Daily, quickly spread across major online platforms. The protagonist of the article, Zhu Yongwang, won praise from many netizens for growing agricultural products out of filial piety.
After the Tuoniang Pomelo report was released, it caused a big stir in the Meizhou pomelo production area. Zhu Yongwang's spirit as a devoted grower rooted in the pomelo orchard was recognized by many farmers, and quite a few farmers expressed hope to learn advanced cultivation and management techniques from Zhu Yongwang, and strongly agreed with his approach of improving pomelo quality through strengthened management.
Chen Ruifang, a member of the Party Committee of Songkou Town, Meizhou, said that the branding operation of Songkou Tuoniang Pomelo has been very successful. The Songkou Town government has always encouraged growers to build distinctive pomelo brands, and Tuoniang Pomelo is undoubtedly a representative leading the branding of specialty agricultural products. Songkou is the hometown of golden pomelo, and in June 2016 it was rated as a "Guangdong Province Professional Town for Golden Pomelo Technology Innovation." The town's total pomelo planting area reaches 60,250 mu, with a total output of 111,700 tons, of which Shatian pomelo covers about 28,000 mu, and honey pomelo, white-fleshed pomelo, three-yellow pomelo and others cover nearly 40,000 mu, with total annual sales reaching more than 200,000 tons.
As a local pillar industry, the Songkou Town government has always strongly supported the development of the pomelo industry. In recent years, the government has invested in building a golden pomelo industrial park, providing farmers with integrated "production, supply and sales" services, helping farmers solve the difficulties of planting and selling, and by actively exploring and implementing "Internet + rural" and "Internet + modern agriculture" development models, it has enabled people in Shandong, Shanghai, Hunan and other out-of-province regions to also taste pomelos produced locally in Songkou, Meizhou.
Chen Ruifang said,next, the Songkou Town government will actively guide the brand building of Tuoniang Pomelo, help Zhu Yongwang further strengthen the brand, make Tuoniang Pomelo a key case, and jointly make the Songkou pomelo brand bigger and stronger.
Zhu Yongwang's pomelo cultivation techniques are very advanced, and he is modest, still continuously learning today. In the Meizhou area, Meizhou Nongguanjia Agricultural Service Co., Ltd. has a mature technical service team with unique experience in pomelo cultivation and management, has guided the planting work of many pomelo farmers, and has considerable influence locally.Meizhou Nongguanjia's full-process pomelo management experience greatly interested Zhu Yongwang, and the two sides have maintained long-term technical exchanges. Zhou Yechun, general manager of Meizhou Nongguanjia, said that at present, Nongguanjia has entered into in-depth cooperation with Zhu Yongwang to further strengthen the cultivation and management of Tuoniang Pomelo, and next will also formulate the cultivation and management experience of Tuoniang Pomelo into standards for the reference of the broad community of growers.
Today, when Nongcai Jun searched for "Tuoniang Pomelo," the entire search page was full of news reports about Tuoniang Pomelo. This influence is simply no worse than today's popular internet celebrities:
The Tuoniang Pomelo report sparked heated discussion online:
(Because of his filial piety, Zhu Yongwang was "gifted" a thousand-mu orchard. Good people are rewarded.)
(Netizens praise the "Tuoniang Pomelo" brand)
Regarding the Tuoniang Pomelo report, some netizens also expressed doubt: the entire orchard's annual output increased from 600,000 jin when he took over to more than 3 million jin. Is this possible?In response, Zhu Yongwang said that when he first took over, there were not many pomelo trees in the contiguous orchard. Because the management level at the time was ordinary, the yield was very low, with an average adult tree producing only about 70 jin of fruit. After Zhu Yongwang took over, as time passed, he expanded the pomelo planting area. Now the entire orchard has more than 17,000 pomelo trees. Through scientific management, the average yield of adult trees can currently reach more than 200 jin, and the entire pomelo orchard has now exceeded an annual output of 3 million jin.Zhu Yongwang said that as long as the current scientific management techniques are maintained, in 3 years, as some new fruit trees grow, the output of the entire pomelo orchard is expected to exceed 4 million jin.