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Zhao Wenhua of Zichang County: A close friend to farmers' lives, a guide leading farming households to prosperity

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Zhao Wenhua of Zichang County: A close friend to farmers' lives, a guide leading farming households to prosperity

Zhao Wenhua: A close friend to farmers' lives, a guide leading farming households to prosperity

Zhao Wenhua, a college-graduate village official in Maojiahe Village, Jianyucha Township, Zichang County, has taken root at the grassroots level and served rural areas, using new ideas to lead the people of Maojiahe Village to increase their incomes and prosper.

Zhao Wenhua, a college-graduate village official in Maojiahe Village, Jianyucha Township, Zichang County, works diligently and is devoted to his post. He is always filled with enthusiasm for contributing to rural areas, deep affection for serving farmers, and passion for starting businesses and pursuing entrepreneurship. He is a close friend to the farmers' lives in Maojiahe Village and a guide leading farming households to prosperity.

Zhao Wenhua graduated from Baoji University of Arts and Sciences. After graduating from university, he came through public recruitment to serve as assistant to the Party branch secretary in Maojiahe Village, Jianyucha Township, Zichang County. Born and raised in the countryside, he made it his ideal during university to become a college-graduate village official and serve farmers.


Zhao Wenhua, college-graduate village official in Maojiahe Village, Jianyucha Township, Zichang County: I just want, through my efforts, to bring new ideas, new knowledge, new concepts and new approaches to our rural areas and to our Maojiahe Village, so that Maojiahe Village can broaden the people's channels to prosperity and lead them onto a new road to prosperity. Maojiahe Village's economy mainly relies on mulberry cultivation and silkworm rearing, and the lack of good sales channels became a bottleneck for the development of the village's silkworm-rearing households' industry. After learning of this situation, the first thing Zhao Wenhua did after taking office was to actively seek a way out for industrial development. Through many trips to inspect and study elsewhere, he realized that only by giving products fine packaging, building a local brand, commercializing the products and improving their cost-effectiveness could sales channels be opened and farmers' incomes be increased. So, in July 2015, he established Zichang County Chong'erchuan Industry and Trade Co., Ltd., focusing on developing sericulture-related products of the village and the township.

Dou Yegui, villager of Maojiahe Village, Jianyucha Township, Zichang County: Compared with our previous way of selling, the farmers' incomes have changed greatly accordingly. For example, our mulberries - people from outside would come and pick them to eat, picking them everywhere. After Comrade Zhao Wenhua came, he built our own brand and purchased the mulberries, increasing the farmers' incomes somewhat.

On this basis, Zhao Wenhua visited village households and learned about public opinion, thoroughly assessing the village's industry, and established the rural e-commerce platform of Jianyucha Township, Zichang County, cooperating with the township's professional cooperatives to broaden the farmers' channels to prosperity.

Wang Youqi, villager of Maojiahe Village, Jianyucha Township, Zichang County: Through cooperation with the e-commerce platform, we have gained many tangible benefits. The cooperative's minor grains, potatoes, silkworm droppings and so on all have good sales channels, and we have good incomes. Zhao Wenhua, this young man, has ideas and new concepts, and he has truly done a lot of good things for our village.

Now the villagers of Maojiahe Village praise Zhao Wenhua endlessly whenever he is mentioned. Faced with all this, Zhao Wenhua merely said lightly, "This is what I should do." He said that as young people, we must dare to have dreams and be brave enough to realize them. Only by being full of passion can we be worthy of our beautiful youth spent taking root at the grassroots level and serving rural areas.

Zhao Wenhua, college-graduate village official in Maojiahe Village, Jianyucha Township, Zichang County: Now we have launched the rice culture project. Culture is always the mainstream factor driving rural development and leading the people to prosperity. Only by integrating our own products into culture and uncovering the culture carried behind our advantageous products can we find a truly healthy and sustainable road to prosperity. I plan to lead the people in building a high-quality millet farmland planting base of over a thousand mu, constructing one modern millet processing factory and one Rice Culture Impression City, and within the next two years, building 100 Rice Culture Impression Pavilions nationwide, bringing our Chinese nation's millet culture of over a thousand years to the whole country.

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