Wang Sanjin Returns Home to Become a Goose Herder, Realizing His Entrepreneurial Dream Through Goose Farming
Geese sing loudly, stretching their necks through the forest; white figures dot the green fields like ten thousand clouds. On July 12, in Juli Village, Xinxu Town, Lanshan County, at the Lanshan County Xindingyuan Goose Industry Development Co., Ltd. founded by Wang Sanjin, a villager who returned home to start a business after doing business in Guangdonggoose farmingbase, flocks of white geese were either cooling off under camphor trees, strolling on the open ground, or swimming in pairs on the water - a vivid and harmonious scene of people, geese, mountains, trees, and water in a mountain village...
Wang Sanjin said that he got the idea to return home and start a business after reading the "Opinions of the State Council on Several Policy Measures to Vigorously Promote Mass Entrepreneurship and Innovation" last year. Before that, he had been struggling in Guangdong and other places. According to him, in the mid-1980s, when he and his wife saw others bringing back large amounts of money from Guangdong, they had the urge to go south to Guangdong to seek their fortune, and soon put it into action.
At first, Wang Sanjin was introduced by a fellow townsman to do odd jobs in Guangdong. After several months, he earned only enough to maintain basic living expenses. Gradually, he began to understand that in a place like Guangdong, without a specialized skill, relying on hard labor and doing dead-end work made it very difficult to turn one's life around. So they came to understand the principle of doing a trade, specializing in it, and loving it.
Because they were hardworking and enduring, as well as young and energetic, Wang Sanjin and his wife gradually accumulated a great deal of work experience and connections locally, and established a firm foothold there.
After integrating into the circles of Guangdong people, Wang Sanjin and his wife gradually discovered that Guangdong people love eating goose meat, and the sales volume of geese was very large, with demand exceeding supply and broad market prospects. Quick-witted Wang Sanjin quickly seized this business opportunity. He believed that in that areagoose farmingwas a rare shortcut to wealth.
No sooner said than done, Wang Sanjin and his wife plunged headlong into the goose farming business. They went to bookstores to buy the "Goose Farming Manual" and studied diligently, delved into it with dedication, made multiple trips to surrounding areas to investigate breeding techniques, consulted with business departments to learn breeding information and techniques, and took notes themselves.
After fairly well mastering poultry physiology, improved breed breeding, market operations, and related techniques, they discussed and conducted surveys, contracted several mu of local ponds, purchased over a hundred goslings for the first time, and achieved success in one go. Then, he gradually expanded the farming scale and dug up one bucket of gold after another in life, successfully transforming from an initial migrant worker into a business owner.
Later, Wang Sanjin's business grew bigger and bigger, and he expanded his vision into the construction field. Through years of hard work, he finally opened up a world in Zhuhai, established Zhuhai Sanxin Company, and accumulated assets of over ten million yuan.
However, Wang Sanjin did not forget his hometown people after getting rich. In order to lead his fellow villagers onto the road to wealth, in 2015, he returned home and invested 5 million yuan to found Lanshan County Xindingyuan Goose Industry Development Co., Ltd., using a company-plus-farmers model to lead fellow villagers in developing the goose farming business.
During the first batch of gosling farming, many villagers came upon hearing the news to ask whether farming households were being recruited. Wang Sanjin said with a smile: "Right now, the company's first batch of goslings is only at the experimental stage, and the farming households for the experimental stage are already full. If everyone wants to cooperate, after the experiment succeeds, you are all welcome to participate enthusiastically."
Wang Sanjin stated that to ensure the first batch of farming households would not lose money, goslings were provided free of charge. If there were losses, he would bear them; if there were profits, the farming households could use them to expand reproduction. He also planned to drive 1,000 farming households within 2 years and achieve an output value of 100 million yuan.
Now, the company's first batch of geese has been farmed very successfully, with a gosling survival rate of over 90%. At present, 4,500 finished geese have already been brought to market, and each finished goose weighs around 4-5 kg. Sold at the current market price, the entire first batch of geese can fetch over 300,000 yuan when all are sold.
Today, the superb farming techniques, scientific management methods, and good market prospects of Lanshan County Xindingyuan Goose Industry Development Co., Ltd. have attracted merchants and farming households from Yongzhou and Chenzhou to visit and learn. In the face of everyone's praise, Wang Sanjin revealed his future development plans. He said, in the second phase I will introduce some new breeds, expand the farming scale to meet customer and market demand, and through the company-plus-farmers model, lead fellow villagers together onto the road to wealth.