Desert Farmer Brother Liu Haipeng's Story of Farming in the Desert

In 2004, after graduating from Yangling University in Shaanxi Province, Liu Haipeng, full of passion, came to the **Production and Construction Corps 31st Regiment to seek his dream. He started his business in 2007, and in the sky of entrepreneurship he soared like a great peng. Today, he has become the person in charge of the “Desert Farmer Brother” e-commerce station, achieving an excellent monthly turnover of 70,000 yuan.

When he first arrived, the July weather in the Tarim Basin was hot and dry. During the day Liu Haipeng had nosebleeds, and at night he had diarrhea, unaccustomed to the climate, but he gritted his teeth and persevered. In 2007, the regiment adjusted its industrial structure and encouraged employees and the masses to grow fresh jujubes in greenhouses, and Liu Haipeng's entrepreneurial heart began to “stir”. He contracted two greenhouses, brought in tree saplings from the interior, and interplanted watermelons between the tree rows. Because he did not understand the techniques, the survival rate of the saplings was relatively low, and after two years he actually lost tens of thousands of yuan.

In 2010, Liu Haipeng was transferred to the 3rd Company as deputy company commander. The company had 140 mu of cotton land that no one would contract. Liu Haipeng once again ignited his entrepreneurial ambition. He raised 150,000 yuan from various sources and leased this 140-mu “hot potato” of land.

In spring, Liu Haipeng spared no expense in reciting his “fertilizer scripture,” spreading a thick layer of fertilizer over the land. During field management, he followed the regiment's technical measures without deviation, carefully tending every cotton seedling. That year the cotton market “soared,” and Liu Haipeng made a profit of 170,000 yuan that year, earning his “first bucket of gold” in entrepreneurship.

Liu Haipeng had tasted the “sweetness” of entrepreneurship, and his “ambition” to get rich grew greater and greater. From 2011 to 2013, he invested in growing greenhouse vegetables and corn, and then he joined the Xinhu Farmers' Breeding Cooperative and took up the farming of wild fish.

In 2015, one of Liu Haipeng's friends was doing e-commerce business in Zhengzhou City, Henan Province. The two discussed: Liu Haipeng would be responsible for sending fragrant pears, deer antler, goji berries, red jujubes and other agricultural and sideline products from **, and his friend would be responsible for sales work in Henan. The two cooperated very tacitly, and they won order after order, first by the excellent quality of the agricultural products and second by integrity. Over one winter, their sales reached more than 1 million yuan.

At the beginning of 2016, the Party Committee of the 31st Regiment actively responded to the national call of “mass entrepreneurship and innovation by all,” providing a stage for college students to start businesses, and built the “Desert Farmer Brother” e-commerce physical station in the small town. Liu Haipeng took the lead and contracted this e-commerce physical station. He repeatedly led 4 college students to the e-commerce training classes held by the Second Division to “seek guidance.” After absorbing “nutrition,” their feathers became even fuller, and they soared vigorously in the sky of entrepreneurship……

Gao Guoan