After four years of graduation, he returned to his hometown to start a business selling fruit, with first-year sales reaching 500,000 yuan

Teng Zhansheng, a new farmer in the mountains, comes from Yazi Town, Rushan City, Weihai City, Shandong Province. He graduated from Shandong University of Technology in 2011, and after working for 4 years, he began returning to his hometown to start a business in May last year. He is now mainly engaged in the purchasing, sales and storage agency business for large cherries and apples. Although many people around him did not understand his decision, he firmly believes that modern agriculture holds his dream and a stage where he can display his talents. He is determined to be an excellent "fruit producer and porter".

Four years of company management and administrative work broadened his horizons and increased his knowledge, and also made him realize that the agricultural products sector has a broad potential market. With the adjustment of national policies, he felt that "Internet + agriculture" was a good development direction, so he wanted to use the knowledge he had learned and the Internet skills he had mastered to bring some change to his own farm and the farmers around him.

Returning to his hometown to start a business was a major decision, and also a difficult one. Before making the decision, he tossed and turned every night, weighing the pros and cons, thinking for whole nights at a time. In the end, he resolutely took this step and began another life.

"Duoshuai Orchard" is Teng Zhansheng's own family farm. The large cherries and apples produced by the orchard are quite good in quality and taste. This benefits from its geographical location. Yazi Town is located at the junction of Yantai and Weihai, and all the fruit trees are planted in mountainous areas, with large temperature differences and good soil and hydrological conditions. After he took over the orchard, he made a series of targeted adjustments to the previous traditional sales model, gradually explored two sales models, "orchard - consumer" and "agent - merchant - consumer", and actively relied on the Internet for online and offline sales.

Before returning to his hometown to start a business, he had already realized that this is an Internet era, and that relying on a good platform can provide many shortcuts, and can even accomplish things that cannot be done in the traditional agricultural product trading field. Through a friend's introduction, he learned about Yimutian, and for the first time knew that there was such a company on the Internet focused on buying and selling agricultural products. After using Yimutian, his entrepreneurial path underwent a fundamental change.

In more than a year of using the Yimutian APP, his customer group underwent a change from quantity to quality. Now, the fruit produced by his family's orchard is selling better and better, and the scale is growing larger and larger. Annual sales have reached more than 500,000 yuan, and continuous supply to fruit merchants has reached more than 400,000 jin, mainly sent to markets such as Mudanjiang, Jiangsu, and Zhengzhou.

It is again the season for the "first spring fruit of the north" - large cherries - to hit the market. Before the orchard's cherries had ripened, Teng Zhansheng posted a presale for large cherries on Yimutian. As soon as the goods were listed, more than 100 buyers made inquiries through the Yimutian platform, learning in detail about this year's cherry growth conditions, flowering and fruiting conditions, estimated yield, prices, and so on, and several buyers reached cooperation intentions with him. This formed a sharp contrast with the situation in previous years, when he had to urgently look for buyers only after the cherries ripened.

Seeing such changes, his family, who had initially strongly opposed his return to his hometown to start a business, gradually understood him, completely felt at ease handing the farm over to him to manage, and also expressed great support for him doing more Internet business.

This is only Teng Zhansheng's first year of returning to his hometown to start a business. After a year of exploration, he is even more optimistic about Internet agriculture and full of confidence in his future. Everything now is only just the beginning. Leveraging the Yimutian platform, Teng Zhansheng has moved one step closer to his goal of becoming an excellent "fruit producer and porter"!