Organic rice sells for a good price: Hongji's 570 mu sells for 20,000 yuan per mu

Northeast Net Suihua, August 10 - Tweet... tweet... tweet... at three whistles, over a hundred ducks swam out of the rice paddies and, quacking, ran along the field ridges toward the keeper. This was the scene seen on the afternoon of July 23 beside the lush green rice fields of Minzu Village, Ping'an Town, Qing'an County. This village brought in Heilongjiang Hongji Ecological Agriculture Co., Ltd., and in cooperation with a local agricultural machinery cooperative and large rice growers, planted 3,000 mu of organic rice. According to reports, the company has now sold 570 mu of rice at 20,000 yuan per mu, obtaining 11.4 million yuan in crowdfunding for private customization, selling at a "sky-high price."

Good land, good water, good ecology, good rice.

Minzu Village is located beside the Anbang River, with fertile soil and clean air. The rice here is irrigated by gravity flow from the river, and the grain quality is excellent. Hongji transferred villagers' rice fields at 11,000 yuan per hectare and planted 3,000 mu of organic rice using standardized model cultivation. It invested more than 2 million yuan to upgrade and renovate the park's intelligent rice seed soaking and sprouting workshop and added a darkroom stacked-tray seedling emergence room. These two technologies can increase the effective accumulated temperature by about 350 degrees and extend the rice growing period by 10 days. It purchased rice seedling-raising substrate from a professional company under the Agricultural Reclamation Jiansanjiang Administration Bureau, at 13 yuan per bag, for use as the base soil for greenhouse seedling cultivation, increasing investment by 600 yuan per hectare. In early April, the Hongji Ecological Agriculture Park raised the "first seedlings" of Longjiang rice.

With Minzu Village as the main production area and with the goal of building an ecological circular agriculture demonstration zone, the enterprise, promoted by the village "two committees," cooperated with the cooperative and large rice growers to build an organic rice planting base, planting high-quality rice such as Daohuaxiang and Longdao 18, implementing unified varieties, unified technology, unified harvesting, unified processing, and unified sales to ensure rice quality.

It adopted biodegradable film mulching for rice cultivation, applied biological bacterial fertilizer, and used entirely manual weeding, with each person's daily weeding wage reaching 120 yuan. It implemented green production models such as raising ducks in rice paddies and raising fish in rice paddies, releasing 6,000 ducks and several thousand fish fry. According to the company's responsible person, at the autumn harvest the 6,000 ducks will be sold on low-price credit to 60 poor households to raise, becoming a targeted poverty alleviation project.

The company registered the "Hulun River" rice trademark and obtained organic certification. It adopted a combination of online and offline sales, online store direct sales and physical subscription, signed with the China Netbank platform, set up a China organic rice webpage, and signed a cooperation agreement with Cainiao Company under Alibaba for sales. As soon as "Hulun River" organic rice went online, large enterprise consumers and individual consumer groups came one after another for private customization. Fujian Hongbo Group ordered 500 mu at once for the Chinese Entrepreneurs Exchange Conference, and the two sides will sign a purchase and sales contract soon. Shanghai Shishan Luxury Goods Care Institution ordered 5 mu and paid in full. Enterprises such as Sheraton Shanghai Jiading Hotel customized Hongji Ecological Agriculture's "Hulun River" rice.