What money-making project made her give up even studying abroad?
Between studying abroad and returning to the countryside to farm, most people would surely choose studying abroad. Returning to the countryside to farm is no easy task, and making money and getting rich would probably be hard for three to five years. Studying, on the other hand, is much easier.
However, the young woman we are introducing to you today on "Money-Making Help" gave up the opportunity to study abroad in the UK for further education and chose to return to her hometown to start a business and farm. Today, let us hear her story.
Money-making projectmade her give up even studying abroad?"
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"A college student gives up studying abroad and resolutely returns home to start a business
In 2013, Guan Shan, a college graduate, went to work for a foreign-funded enterprise in Xi'an, doing business management work, and during that time she also planned to go to the UK for further study. However, after an intense inner struggle, Guan Shan chose to return to her hometown to start a business.
Nowadays, urban office workers have a huge demand for fresh milk. With the support of the state's agricultural subsidy policies, returning home to start a breeding farm, raise sheep and produce fresh milk would surely have a big market.
So Guan Shan, who had experience managing a large enterprise, began the research and design work before returning home to start her business.
Money-making projectmade her give up even studying abroad?" >
"Favorable timing, geographical conditions and good human relations, with huge money-making potential
Guan Shan's hometown is Hanzhong city.
First, Hanzhong's humidity and sunlight levels are both very suitable; second, Hanzhong has vast hilly terrain. With these two major hardware conditions in place, all that is needed is subsequent investment of manpower, capital, intelligence and some equipment, and the potential is huge.
With firm confidence, Guan Shan began her "road to entrepreneurship". As for the transformation, entering the completely unfamiliar agricultural field, including everything from plant construction, feeding, production, epidemic prevention, immunization, finding sales channels and delivery, Guan Shan had long been prepared to endure hardship and hit walls.
"Behind the prosperity dangers lurk on all sides, and huge blows came one after another
Guan Shan's farm was quickly built amid her vigorous efforts.
According to Guan Shan's understanding of a modern farm, she started her breeding business at a very high starting point and took very big steps, but behind this seemingly smooth progress, dangers actually lurked on all sides.
Soon, problems at Guan Shan's farm came one after another like a barrage of cannon fire, hitting her so hard she could barely breathe.
First, Guan Shan's father became critically ill, and the funding chain broke. Second, during the process of introducing breeding stock, a lack of knowledge caused many losses. Later, 5 high-yield dairy goats in the pen were bitten to death by nearby venomous snakes, and just like that she lost nearly 20,000 yuan.
"Hands-on involvement gets things on track, and customers praise her highly
All kinds of difficulties poured in at once, and for a time Guan Shan wanted to give up.
But the hardships of entrepreneurship tempered Guan Shan's will and even became her motivation. After that, Guan Shan no longer dared to underestimate things, and she gave up the idea of being like the boss of a big foreign-funded company, coordinating the whole situation and directing from a command post. Guan Shan rolled up her sleeves and her pant legs, personally attending to everything and doing everything herself.
Smart and capable, Guan Shan learned very quickly. Before long, she had mastered every stage of the work, from delivering lambs, to flock epidemic prevention, to fresh milk delivery. What reassured Guan Shan most was that the sheep farm had basically gotten on track, with dairy goats reaching more than 200 at most and more than 500 free-range chickens, and customers who drank the fresh milk praised her highly.
"To get rich through entrepreneurship, technology and practice are the absolute truths
In just a few short years, Guan Shan transformed from a post-90s urban white-collar worker into a well-known farm owner across the surrounding villages. Her whole body got tanned, her physique became stronger, and more importantly, she gained a deeper understanding and experience of agricultural entrepreneurship. Having gone through the failures of the early entrepreneurial period, the Guan Shan of today realizes that in agricultural entrepreneurship to get rich, good ideas can exist, but they are only the icing on the cake. Without solid technology and practice as support, one's project will forever be a castle in the air that cannot withstand wind and rain.
To get rich through agriculture, the quality of agricultural products is key
As her farm project gradually got on track, Guan Shan began to think more deeply about the future direction of getting rich through agriculture. Guan Shan gradually discovered that the quality of agricultural products is the key element in getting rich through agriculture, and that to truly win the market, she must put more thought into this area. How could she build an barrier-free bridge of communication between the high-quality agricultural products from her farm and urban consumers? Guan Shan put her clever mind to work.
Guan Shan planned to open a milk bar so everyone could truly see the process of disinfection and epidemic prevention. In addition, once the later stage of the site was fully planned, Guan Shan planned to invite everyone to visit.
What kind of product it is and how it is produced, if consumers see it with their own eyes, will they still worry?
"Sightseeing eco-park, an inevitable trend of modern agriculture
The Guan Shan of today has none of the immaturity and unfamiliarity of other post-90s young people. When facing the many operational factors such as technology, funding and personnel, Guan Shan is already able to design, coordinate and plan with ease and skill.
For future development, Guan Shan plans to redesign the office area and site, and make an overall layout for later flock expansion and construction of sheep sheds. At the same time, Guan Shan plans to apply for pollution-free certification of agricultural products and adopt the "cooperative + farmers" model. As funding and team building fall into place, she will move in the direction of a sightseeing eco-park, which is an inevitable trend of modern agriculture.
Money-Making Highlights
1. Haste makes waste, and impatience must be avoided
If you want to use a project to get rich and build a fortune, you must have something outstanding. What you must go through beforehand is becoming familiar with and mastering the project itself. Technology and infrastructure are fundamental, and when investing capital you must also have risk awareness, because blind expansion can easily lead to a broken funding chain. If these things are not considered well, then no matter how good the idea is, it is only a castle in the air and will definitely fail.
2. Firmly grasp quality as the core and build an exclusive brand
Pollution-free certification of agricultural products, plus the design of experiential sightseeing agriculture, all firmly grasp the core of agricultural product quality and combine it with popular leisure agriculture methods. What a good idea!
Ensure the production of green agricultural products, put quality first and build a brand. Although this approach may affect output to some extent, high-quality agricultural products are first not a worry to sell, and second not a worry in price, and the returns are still enviable.
3. Never aim high but work with low hands; to get rich through entrepreneurship you still have to keep your feet on the ground
Young people often have the small flaw of being arrogant when doing things. Some college students who return home to start businesses look down on everyone, listen to no one, and always feel their own ideas are the best and most correct. Some even think that farming is nothing more than raising animals and growing plants.
A lot of modern agricultural knowledge is detached from the experience of traditional agricultural production, and taking too big a step results in heavy losses.
Young people have drive and are happy to accept new things, and more importantly, they can see the new direction of future agriculture. To get rich, the only thing missing is to take the first step with feet on the ground. I hope the successful money-making example introduced to you today can inspire you!
Intern editor: Cao Yue
Editor: Wang Juwei
Executive editor: Wang Hui
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