Sika Deer Farming Helps Farmers Realize Their Dream of Prosperity

When they were about to graduate, Gansu young men Dang Renjun, Zhang Jiangguo and Wang Huaiyun gave up high-paying jobs in the city and returned to their hometown in Gansu to develop the sika deer farming industry, beginning their own entrepreneurial path. Now the sika deer farm they established has begun to take shape, fulfilling their dream of growing rich through sika deer farming.

Sika deer farming is fairly well established in Northeast China, but it is not very well known in Gansu, so entering the market now absolutely offers great opportunities. Once the idea was settled, Dang Renjun, Zhang Jiangguo and Wang Huaiyun successively visited more than ten deer farms around Gansu, in Shandong, Hebei and Jilin to investigate and learn. Finally they decided to learn farming techniques at Beijing Jiulu Farming Co., Ltd., and the training lasted six months. During these six months, the three of them modestly learned from the farm's technicians and were already able to initially master sika deer breeding techniques and velvet antler processing techniques. Relying on local policy subsidies and funds sponsored by their parents, the three purchased fawns from Beijing Jiulu Farming Co., Ltd. With the help of Liu Wuquan, chairman of Beijing Jiulu Farming Co., Ltd., they easily embarked on the road to prosperity.

Dang Renjun, Zhang Jiangguo and Wang Huaiyun, the three companions, are not limited to farming sika deer; they also focus on broadening industrial channels and extending the industrial chain. They have now cooperated with Beijing Jiulu Farming Co., Ltd. to develop Jiulu sauce-flavored venison and the Quanlu deer series of liquors. The products include fresh velvet antler liquor, velvet antler blood liquor and fresh deer fetus liquor. Each 1-jin bottle of the deer series liquor sells on the market for more than 100 yuan to more than 200 yuan, and demand exceeds supply.

In order to expand the scale of sika deer farming, create industrial driving effects and improve economic benefits, the three have now applied to be a leading enterprise in sika deer farming in Gansu Province. Their goal is to use the 'company + farmers' model to mobilize farmers to raise sika deer and lead them to prosperity together.

Excerpted from China Agriculture, Rural Areas and Farmers Network