Rural e-commerce helps farmers get rich, opening a new model for increasing income

Today, with rural e-commerce in full swing, how can we open up the rural market and help farmers get rich? On this path, we must not only integrate high-quality rural resources, but also precisely connect with urban users through both online and offline channels, exploring a new "Internet + agriculture" model for getting rich.

In the past two years, the rural market has been regarded as e-commerce's last piece of cake, and everyone covets the rural market. From the national level, the government hopes to use e-commerce as an opportunity to narrow the urban-rural gap and spur rural economic growth; from the villagers' perspective, their lives are relatively isolated and the wealth gap is large, which makes them eager to participate in e-commerce to increase income and create wealth; from the perspective of e-commerce, urban e-commerce is currently crowded and competition is white-hot, so whoever seizes the rural market seizes the initiative. Therefore, it is only natural that the rural market has become a battlefield for e-commerce.

As a professional rural O2O e-commerce service platform, Maihuolang knows well that the rural market has limitations and uncertainties. To develop in rural areas, it must use farmers' way of thinking to break through the bottleneck of e-commerce. What is the most attractive place in rural areas? Small supermarkets! Generally, villagers buy daily necessities in supermarkets, and a small supermarket owner needs to be well-liked to do good business. Maihuolang's village-level service stations are small supermarkets, and the supermarket owner is the station manager.

At present, Maihuolang has established county-level operation centers and village-level service stations in counties across the country. Through convenient services such as online purchasing agents, selling agricultural specialties on behalf of farmers, paying phone bills on behalf of users, and logistics transfer, it allows farmers in the areas where it operates to enjoy the convenience brought by the Internet. At the same time, by using e-commerce platforms and regional e-commerce platforms, it integrates rural resources, reduces intermediate links, and sells farmers' specialty products to all parts of the country, bringing actual economic benefits to villagers.

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