Loach farming brings wealth, and starting a business in your 40s is not too late
After many years of working in Guangdong, Hunan native Yin Xianzuo returned to his hometown to start his own loach farm. At his Cuisenlin Ecological Loach Farming Base in Gaosha Town, Dongkou County, you can see that the surrounding environment is very clean, the water is clear, and the air is fresh. The farm is divided into many small ponds, and the loaches inside are very lively.
Starting a businessis not too late; loach farming is a path to wealth"
>Photo: The loach farming base has a clean environment and clear water
"I used to work in Dongguan, Guangdong, doing trade. Now in my 40s, I still decided to come back and start a business." The editor interviewed Yin Xianzuo by phone. From his voice, you could tell he was very resolute and straightforward. On August 20, 2014, he attended an e-commerce ceremony in Dongkou on a certain website. To encourage the application and development of industrial belts and e-commerce, the government provided support subsidies. Yin Xianzuo followed the government's guidance and moved his farming and sales toward e-commerce. At present, there are dedicated people following up on the online store, but some problems still arise. "Because I had little previous contact with e-commerce, my use of the internet is limited. The store decoration still needs more guidance. Updating and piecing together images and updating text introductions often require more e-commerce training. That way, if the store is made more beautiful, more customers should become interested in the products."
Photo: Going down to the ponds every day to check on the loaches' growth is a required task for Yin Xianzuo
"In middle age, working for others is not the best path. Maybe starting your own business can bring more rewards than working for others." In 2010, he founded the farming center. The first year of the business was not successful, and he lost several tens of thousands of yuan. In the second year, Yin summed up the lessons from failure and continuously carried out technical research and experiments. From losing money to making a profit, he found that the product variety and growth speed were both very important. By chance, Yin Xianzuo saw a special program on CCTV's agriculture channel introducing Taiwan loach. That variety of loach grows quickly, reaches market quickly, and grows very large, with good meat quality and soft bones. It only takes 3 and a half months to meet market requirements. For farmers, it is easy to farm, has strong disease resistance, and brings quick returns.
Photo: Plump and sturdy Taiwan loach
After 6 years of research, Yin Xianzuo not only introduced new varieties but also put a lot of hard work into farming local loach. "Many local people prefer to eat local loach, and small and medium-sized loach are popular." Local loach is delicious and nutritious, with relatively high protein and low fat. It can lower blood lipids and blood pressure, and has praises such as "turtledoves in the sky, loach on the ground" and "ginseng in the water." "Eating loach in summer is good for the body, so during this period the market demand for loach is relatively strong. Cooking loach together with tofu can be very good for nourishing the body, relieving summer heat, and replenishing qi." When asked about recent transactions, Yin Xianzuo told the editor that many local wholesalers or individuals from Shaoyang come to the base to inspect the goods, and there are also many phone inquiries on China Huinong Network. So far, there have been 6 or 7 online transactions, totaling about 50,000 to 60,000 yuan. By selling products through e-commerce, Yin Xianzuo has a relatively high awareness of innovation among local loach farmers. He received the "Dongkou County Agricultural Industrialization E-commerce Pioneer Award," and his store achieved 13,349 clicks.
Photo: More and more customers are coming to the farming base to inspect the goods
Every year, Yin Xianzuo's Cuisenlin Ecological Loach Farming Base produces and sells more than 30 million loach fry and more than 80,000 jin of commercial loach. He not only works hard on his own farming but also helps other members of the farm improve their farming techniques, providing a full set of technical training for many fellow farmers. For technical problems that surrounding farmers cannot solve over the phone, he also visits them to help solve them. "Since I decided to do this, I must work with the farmers to do this industry well. If there are problems, we solve them together." Yin Xianzuo is very enthusiastic and dedicated to the development of the local loach farming industry.
Photo: The harvest this summer is good
He is steady in his work and good at researching problems. At present, Yin Xianzuo is solely responsible for the farming center from technology and management to sales. Apart from the store on China Huinong Network, which is managed by other family members, he basically handles everything at the farming center himself. With a serious heart and the drive to endure hardship, starting a business in your 40s is not too late.
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