Goat milk has been a drink that Chinese people have loved since ancient times

When people talk about milk powder now, their first thought is definitely cow milk powder, not goat milk powder. The impression given is that the whole world drinks cow milk as the mainstream, but unlike what many people believe, the truth is that China has had a habit of drinking milk since ancient times, though not cow milk but goat milk.

Goat milk is rich in nutrients and has been regarded by Chinese people as a premium product since ancient times. The Compendium of Materia Medica once mentioned: “Goat milk is sweet and warm, non-toxic, moistens the heart and lungs, and tonifies the qi of the lungs and kidneys.” Traditional Chinese medicine has also always regarded goat milk as an important health drink. In modern society, goat milk is no longer common, while cow milk is everywhere. This is actually the result of the eastward spread of Western dietary habits.

But in recent years, people have increasingly recognized the advantages of goat milk. Goat milk deodorization technology has matured, the audience for goat milk has gradually expanded, and after several thousand years, the image of goat milk among Chinese consumers has begun to revive. Moreover, the low allergenicity of goat milk makes it very suitable for East Asian Chinese people, among whom lactose intolerance is widespread.

Yangyangla goat milk powder explains for you the problems and opportunities of domestic goat milk powder

The domestic goat milk powder market has many problems

China's goat milk market is still in the Spring and Autumn period. Foreign goat milk powder has not yet invaded the Chinese market on a large scale, and the momentum seen in the cow milk powder market in large and medium-sized cities, where foreign cow milk powder crushes domestic cow milk powder, does not exist in this field. So domestic goat milk powder has the opportunity to quickly seize territory, but this does not mean that the situation for domestic goat milk powder in the domestic milk powder market is all rosy. Goat milk is reviving in China, but a hero does not boast of past bravery. Now it can fully be said to be a new thing. A new thing is full of vitality, but a new thing is also immature.

The main problems faced by domestic goat milk products include several points: 1. Lack of giants, too many small enterprises and small brands; 2. Serious product homogenization, mainly milk powder, vicious competition, and blind price wars; 3. No industry standards, relevant laws and regulations lag behind, and in the formulation of laws and regulations it is clearly in a subordinate position to cow milk powder; 4. The problem of large-scale dairy goat farming has not been generally solved, the price of goat milk remains high but quality cannot be guaranteed, cases of using bovine whey powder as goat whey powder occur repeatedly, and there have even been scandals of using cow milk powder to pass off as goat milk powder.

There are many opportunities for domestic goat milk powder

The domestic goat milk products market has many problems, but also many opportunities. Because of the lack of giants and too many small enterprises and small brands, this gives some enterprises and some brands the conditions to quickly break out of the encirclement by relying on unique advantages. Because product homogenization is serious, if a goat milk products enterprise has goat milk powder and also products such as goat yogurt and goat cheese, it will certainly give people a refreshing feeling. Such multiple product choices will naturally add points for itself in consumers' minds, thereby allowing it to rely on differentiated advantages to avoid vicious competition happening to itself. Industry standards all go from nothing to something. The formulation of standards is carried out by management departments, but the formation of industry standards often comes from the scientific production management systems of those recognized model and star enterprises, becoming reference models for industry standards and being forever recorded in history. The problem of large-scale dairy goat farming has not been generally solved. This involves the issue of farming in the primary industry and involves agricultural enterprises in the farming industry.

The mainstream in China is that dairy enterprises are merely processing enterprises. They do not have a carrying-forward relationship with farming and animal husbandry in the primary industry. Unlike the international advanced level of the dairy industry, China's dairy industry does not originate from the farming industry, and few farming businesses enter the dairy products market. The two are separated, but this does not mean that individual enterprises that have solved large-scale farming do not enter the dairy products industry. Solving large-scale goat farming is equivalent to possessing a large-scale milk source advantage, let alone such farming enterprises beginning to enter the dairy products industry. Perhaps in developed dairy countries this is the norm, but in China it is absolutely rare.