New Hope Dairy President: Ultimate fresh milk goes from milking to terminal in no more than 24 hours
Nongshi Net, August 26, 8:30 a.m. - The China Dairy Top 20 (D20) Summit and Dairy Industry Revitalization Conference will open in Shijiazhuang. Minister of Agriculture Han Changfu, Vice Minister of Agriculture Yu Kangzhen, Hebei Provincial Party Secretary and Director of the Standing Committee of the Provincial People's Congress Zhao Kezhi, Deputy Provincial Party Secretary and Governor Zhang Qingwei, as well as leaders from the State Council Information Office, the General Administration of Quality Supervision, Inspection and Quarantine, the State Food and Drug Administration, and the China Dairy Industry Association attended the meeting.
On the afternoon of the 25th,Xi Gang, President of New Hope Dairy Holdings Co., Ltd.gave an interview to reporters. The following is a transcript of the interview.
Q:
What specific measures and results has the company achieved in expanding the dairy industry?
A:
In 2016, the dairy industry faced the backdrop of a lack of consumer trust, a new round of consumption upgrading, uneven development, and fierce global competition.
New Hope Dairy emphasized the value of “sharing”, built a “quality dairy project circle of friends”, gave play to the core advantages of regional dairy enterprises, focused on the development of pasteurized fresh milk, upgraded the “fresh” industrial chain, laid out a “fresh strategy” in Southwest, East China, Central China and North China, invested in and built two low-temperature plants with international standards in Pixian, Sichuan and Mancheng, Hebei, and built a full cold chain guarantee system, traced back to ecologically beautiful pastures, and fully transparent “naked running” factories, and proposed the “three concessions on quality principle”, treating quality as the core lifeline of the enterprise.
The company focuses on persistent and strong innovation-driven development, creating ultimate products to meet consumers' demand for healthier and more personalized products, and leveraging the Internet era to build a community economy and create a fresh, convenient and fashionable life for consumers. New Hope Dairy created the first fresh milk defined by time: 24 hours, no more than 24 hours from milking to removal from terminal shelves, meeting consumers' demand for ultimate freshness. The City Memory series yogurt won the “Nielsen 2015 Breakthrough Innovation Award”, became “scheming milk” on the Internet, and became “social milk” on New York Times Square. This retro trendy product reflects the emotional bonds of people in different cities and different eras. The dairy enterprise pioneered the annual “Milk Fans Festival” for revelry with fans. New Hope Dairy co-creates products, co-funds public welfare, and co-builds the brand with fans.
Actively exploring overseas cooperation projects, New Hope Dairy reached a strategic cooperation agreement with the New Zealand Royal Agricultural Research Institute; with the Moxey family, the Perich Group and Australia's Freedom Foods Group, it jointly established “Australia Fresh Milk Holdings Co., Ltd.”, building Australia's first 10,000-head pasture, seeking to connect international resources with the Chinese market.
The holding of the D20 Summit poured in the efforts of the leaders of the Dairy Association. The proposition of “promoting supply-side structural reform and enhancing the competitiveness of China's dairy industry” has far-reaching significance. Only with a good mindset can there be a good ecology. Under the industry situation of external worries and internal troubles, it is even more necessary to achieve a breakthrough under the guidance of the Ministry of Agriculture and other relevant departments, so that national brands can act against the trend and win globally!