Zhang Jindong says rural e-commerce is a gold mine in the Internet+ era

Zhang Jindong, Chairman of Suning Holding Group, delivers a speech

To implement the decisions and arrangements of the Party Central Committee and the State Council on implementing the "Internet+" action plan and promoting mass entrepreneurship and innovation, on September 6 the Ministry of Agriculture held the National "Internet+" Modern Agriculture Work Conference and New Farmers Entrepreneurship and Innovation Conference in Suzhou, Jiangsu Province, to summarize and exchange the good practices and good experiences of various regions in advancing the "Internet+" modern agriculture initiative, and to study and deploy the key work of "Internet+" modern agriculture during the "13th Five-Year Plan" period. Zhang Jindong, Chairman of Suning Holding Group, said in his speech at the conference that rural e-commerce, for the current development of China's economy, is a new engine and a new driving force, and is a gold mine in the "Internet+" era.

Zhang Jindong believes that for rural e-commerce to achieve sustainable development, enterprises must at the same time do two things well: bringing industrial products to the countryside and bringing agricultural products into the cities. For rural e-commerce to achieve sustainable development, enterprises must at the same time do two things well: bringing industrial products to the countryside and bringing agricultural products into the cities. These two things are very simple, but truly doing them well is not easy, requiring enterprises both to make better quality and better products for rural areas and to bring rural agricultural products and handicrafts into the cities, opening up sales channels and building brands.

Zhang Jindong introduced that the countryside has currently become a strategic project for Suning's development of internet retail. To this end, Suning has specially formulated a rural e-commerce strategy integrating the three transformation goals, three cloud services and five major models; secondly, it is boosting the branding development of agricultural products through an internet-featured cloud platform; thirdly, it is promoting rural e-commerce talent online development through the establishment of Suning rural e-commerce regions; fourthly, it is heavily investing in logistics parks and operating data clouds, using data migration, financial support and logistics response to advance the development of rural e-commerce through the three cloud services.

Zhang Jindong said that in order to truly bring rural e-commerce to the villages and the countryside and promote the sustainable development of the rural economy, Suning has focused on the three transformations and gathered the three clouds, achieving the landing of O2O channels in rural areas, and created a rural e-commerce "five local" model with Suning characteristics, namely selling locally, serving locally, employing locally, paying taxes locally and creating wealth locally.