The development of agritourism should showcase the unique charm of the countryside

Nowadays many city dwellers enjoy going to "agritourism" spots; besides enjoying farm-style food and leisure fun, they can also experience the unique charm of rural culture. Rural culture is more about nature, emotion and simplicity, with a greater sense of natural life and belonging. Unfortunately, this original, unspoiled quality is now hard to find. Some "agritourism" spots lack local flavor, and even pursue a city feel in their marketing methods and signature products. Developing "agritourism" with the charm of rural culture is both a requirement for the sustainable development of rural tourism and a need to satisfy the consumer psychology of the public.

Striving to build "agritourism" with local cultural characteristics requires inheritance and continuity, and a perspective of scientific management and innovative development. For example, "agritourism" should leverage local advantages to evoke in visitors specific rural memories or imaginings of pastoral life. This requires introducing more distinctive farming culture elements, presenting local culture in diverse forms, and expanding the cultural connotations of leisure agriculture. At the same time, visitors should personally experience and try farm activities, so that there is something to see when they come, a story to tell when they go back, and nostalgia to evoke. For another example, when "agritourism" provides food and leisure, it should think hard and focus on the characteristic of "nostalgia culture on the tip of the tongue," making people's mouths water at the sight and leaving them unable to forget the taste. Only by constantly improving and refining while striving to inherit and restore local characteristics, letting visitors rediscover a different "country flavor," can rich rural culture become a treasure and showcase its unique charm.