Agricultural CEOs active in the fields
With the development of modern agriculture, every link in the agricultural industry increasingly needs modern agricultural management talent who can farm and raise livestock, understand technology, be good at business, capable of management and highly competent. The upgrading of agriculture increasingly needs "agricultural CEOs" active in the fields.
Agricultural professional managers are also called "agricultural CEOs". They belong to the new type of business-oriented professional farmers, referring to agricultural skilled talent who operate and control the resources and capital needed for agricultural production and operation, and who, while seeking the greatest economic benefit for farmers' cooperatives, agricultural enterprises or owners, obtain commissions or dividends from it. They are not only familiar with agriculture, but more importantly, they understand business and are good at management, and possess relatively high professional quality. They are the "white-collar workers" in the ranks of the new type of professional farmers, and play an increasingly important role in agricultural operation and management.
Agricultural professional managers have become urgently needed talent in the development of modern agriculture, using their business management knowledge to let agriculture shift gears and upgrade. Agricultural professional managers serve the new types of agricultural operating entities. Their income includes two major parts: profit commissions and project management. The general operating model is that the cooperative proposes a production plan, the manager proposes a detailed cost plan, which is reviewed by the cooperative's shareholders' meeting, and once passed, costs and expenses are arranged accordingly. After the harvest, the profits are then distributed as dividends. Among this, the manager must ensure a guaranteed minimum return.
Some people have summarized the general conditions for recruiting professional managers in various places: generally the age is required to be under 55 years old; village and group cadres engaged in agricultural production with a certain level of education, skilled growers (large-scale growers), agricultural machinery operators, etc.; outstanding young and middle-aged talent with a technical secondary school education or above, who are committed to taking root in rural areas and developing the agricultural industry; urban residents willing to devote themselves to the agricultural industry, demobilized and transferred military personnel, and other personnel familiar with agricultural production and operation management; and finally, after independent application, participation in training, examinations and certification, they become agricultural professional managers.
In addition to the above hard requirements, agricultural professional managers also need to possess the following abilities.
Farm the land well, grow grain well, understand agriculture and rural areas, and ensure increased grain production and income. What agricultural professional managers serve are the new types of agricultural operating entities. Taking root in the land, they must know how to use existing land resources to maximize income generation.
Be good at business and capable of management, grasp market trends in a timely manner, and lead cooperatives to make correct choices. The market changes rapidly, and agriculture, with its long cycles, even more needs keen market insight, to grasp the key points amid complex market information and make correct decisions.
Understand marketing and be good at publicity, use new publicity methods, and make use of the internet. Agricultural professional managers must know how to use branding publicity and internet promotion. Branding is an important direction in the development of modern agriculture. Therefore, agricultural managers need to learn knowledge in brand planning, brand packaging, brand communication and other directions; and through brand building, help new types of operating entities and agricultural products seize markets and channels. In addition to brand building, the internetization of agriculture has become a core task for agricultural managers in the new era. In addition to having internet thinking, agricultural managers also need knowledge of internet marketing, internet technology and so on. Through learning and training, they quickly apply the internet to the processes of planting, breeding production and marketing, and use the internet as a tool to rapidly change agricultural production methods and channels.
"Agricultural professional managers" have quietly emerged in the field of agricultural production and operation. This new type of profession will, in the future, play a mainstay role in raising the level of modern agricultural development and in the shifting and upgrading of agricultural development. Various places are also strengthening the training of agricultural professional managers, hoping more people will join this profession.
Guided by the Scientific Outlook on Development, the Hebei Province New Rural Construction Promotion Association takes as its purpose solid and innovative service to the development of modern agriculture, service to the building of beautiful and happy villages, service to villagers becoming rich, and service to the transformation of government department functions. It actively cooperates with the provincial party committee and provincial government, strives to play the role of a bridge and bond, organizes, mobilizes and integrates the forces of the whole society to participate in the building of a new socialist countryside, and makes positive contributions to building a strong economic province and a beautiful Hebei in an all-round way. For more information, please follow the public platform of the Hebei New Rural Construction Promotion Association.