How can less-developed regions leverage their advantages to build agricultural brands?

Remote locations and products long "hidden in the deep boudoir, unknown to outsiders" - this is the situation commonly faced by agricultural products from many remote, less-developed areas in western China: relatively low brand awareness and influence, weak overall competitiveness, and low quality and efficiency. In these areas, agricultural production and business operations often present the following picture: "common bulk goods" dominate, while high-quality agricultural products are relatively few; industry production and business entities have not formed brand influence or have weak brand awareness; and local agricultural products engage in homogenized competition or even disorderly competition with neighboring areas and production regions. Regarding these problems, Gansu undoubtedly saw the crux of the issue when planning and advancing supply-side structural reform in agriculture - market competition in agricultural products has moved toward brand-based competition, with high quality, safety, and greenness as important markers.

The weak overall competitiveness of agricultural products in less-developed regions is affected by factors such as geographical environment, information, and technology. In recent years, many less-developed regions in western China, including Gansu, have been actively exploring development paths to break through these limiting factors and striving to enhance their "strengths" and remedy their "shortcomings."

Many less-developed regions are rich in water, soil, light, and heat resources and are pollution-free, giving them important resource advantages for green and organic agricultural products. Therefore, these regions should make full use of this advantage and play the "green card" and "organic card" well. Second, less-developed regions in western China should highlight regional differences, focus on differentiated competitive strategies, actively shape the origin image of their agricultural products, and enhance their recognizability in consumers' minds. Third, less-developed regions should shore up shortcomings in technology, do a good job in agricultural product quality control, and ensure consumers' "safety on the tip of the tongue." Finally, in the era of "Internet+," less-developed regions in western China should seize this opportunity, carry out corresponding top-level planning and hardware support construction, and guide and support agricultural product brand building.