The 2016 turtle market downturn: is market saturation to blame?

At the present stage, the turtle market has only just begun to take shape, like infancy, with its share gradually expanding, far from reaching saturation. Yet people's desire for the turtle market is extremely strong, and Chinese people have a special affection for turtles. The 2016 trough in the turtle market provided an excellent opportunity for expanding market share. Seizing this chance, we can divide the turtle market into a low-end market, a mid-range market and a high-end market, expand the market, and establish farming, trading and end-consumer markets, focusing on opening up new markets and farming new species, so that everyone can get what they need. We should greatly strengthen the construction of circulation and trading markets, set up outlets and markets, strengthen supervision, make things convenient for the public, and let the turtle industry flow smoothly and circulate in the market with fair trade, ultimately forming a virtuous cycle through consumption, reproduction and further expansion.

Established turtle industry players: preparing for the rising phase

Established turtle and soft-shelled turtle farmers know the turtle market well and are no strangers to its ups and downs. Many of them seized opportunities during past market troughs and grew into billionaires of their generation; they have a deeper recognition and understanding of the turtle market. Now, taking advantage of the opportunity in 2016, many established turtle industry players are actively responding, thinking up good strategies, seeking development and aiming to grow stronger, retaining hatchlings, buying hatchlings and buying turtles, planning further development, expanding their breeding populations and scale, farming new species and multiple species, upgrading the industry, raising quality and scale, and pursuing profits, all in preparation for the next rising phase, in pursuit of a better financial future. Turtle-market wealth belongs to those who are prepared and can seize opportunities. That is how the billionaires in the turtle market made their fortunes.

Newcomers to the turtle industry: act early and benefit early

For a long time, many people have been watching and waiting in the turtle market, most of them unwilling to buy in because of high prices. The low prices of the 2016 turtle market downturn provided an opportunity for these newcomers to enter the market: for the same money, they can buy more turtles to farm. For example, a couple of years ago the price of South Stone hatchlings was 700 to 800 yuan each, which was daunting, but now it is only 100 yuan, so buying now is equivalent to getting seven or eight times as many hatchlings, which is a great deal. 2016 provided an excellent window of opportunity for newcomers to enter the market, expand the ranks of the turtle industry and expand farming scale. Act early and benefit early!

Regulatory authorities: step out of the closed small circle

The government and relevant regulatory authorities should seize this opportunity in 2016, establish rules and systems, carry out standardized management and management in accordance with the law, support those who comply with laws and regulations, resolutely ban those who do not, create identification for artificially farmed turtles and soft-shelled turtles (identification rings, turtle and soft-shelled turtle ID cards), so that the origins of turtles and soft-shelled turtles can be managed, traced and controlled online and under artificial conditions, carry out industrial restructuring and upgrading of the turtle and soft-shelled turtle industry, achieve scale and quality, phase out backward, polluting and unhealthy farming methods, strictly prohibit the use of hormones and growth promoters, and formulate, improve and standardize the order and rules of the turtle market, especially electronic trading via the internet, QQ, WeChat and the like. Focus on opening up, building, cultivating and standardizing the market, establish and improve the farming market, the circulation and trading market and the end-consumer market, and increase support so that these three carriages drive the healthy and orderly development of the turtle market. Greatly strengthen publicity, step out of the closed small circle and expand the ranks of the turtle industry. At the same time, turtle and soft-shelled turtle industry associations should strengthen industry self-discipline and strengthen member management.