Tuliu.com "Big Data": Putting an End to Blind Land Transfers
Recently, reports in a few areas about large-scale operators going bankrupt due to blind land transfers have sent a chill through the rural land transfer sector. Can Tuliu.com, which has long been dedicated to building a "big data" platform for land transfers, bring new hope to the pioneering operators of new-type agricultural businesses who are feeling lost?
The Tragedy Caused by Blind Transfers: 95% of Large-Scale Transferees Lose Money
According to a report by "Minsheng Weekly", in Qiaocheng District of Bozhou City, among more than 900 large-scale land transfer operators, 95% lost money.
Among these 95% of loss-making large-scale transferees, a considerable portion lost money because of blind transfers. It turns out that when the local government first promoted land transfers years ago, Bozhou City had once helped local villagers escape poverty and become prosperous through large-scale chive cultivation. Bozhou Nidian chives also became famous far and wide for a time, opening up markets in Hunan, Hubei, Shanghai, Zhengzhou and other places, and even merchants from Japan and South Korea came to discuss projects.
However, after a burst of wild excitement, because of the lack of overall planning, local large-scale operators began rushing in droves to transfer land to grow chives, causing severe overproduction of chives, and most land transfer households lost everything.
Besides unplanned blind transfers, the reasons why large-scale transferees in Bozhou City lost money one after another also included their own poor management and the failure of local government subsidies to be implemented in full. But according to local villagers, the most fundamental factor behind the overall loss of money in land transfers in Bozhou City was still the broader environment: when the local government formulated land transfer policies, it had no reasonable layout or planning, and even the transfer procedures were treated like child's play, lacking standardization.
Land Transfer "Big Data": Providing a Scientific Basis for Large-Scale Operations to Resist Risk
Land transfer and intensive land use to develop large-scale modern agriculture are intended to improve land use efficiency and agricultural production efficiency, and can resist market risks better than a one-household-at-a-time production method. Yet no one expected that the harm brought by blind transfers would be so great, causing local agriculture to suffer severe setbacks.
But after all, land transfer is still at an exploratory stage in our country, so it is only natural that problems such as lack of standardization and absence of scientific layout have been exposed. The key lies in how to solve them and how to provide a basis for scientific planning of land transfers, thereby avoiding blind land transfers. At present, Tuliu.com is a domestic pioneer in building a "big data" platform for land transfers. The data center established by Tuliu.com includes four major sections: soil fertility data, agricultural land data, user data, and industry data.
Among them, "soil fertility data" keeps detailed data records for each plot of land included in the system, including soil type, soil fertility, pH value, dryness and moisture, and planting preferences, thereby providing a scientific basis for agricultural land investment and development. User data, industry data and the like, meanwhile, lay the foundation for price transparency and process standardization in the land transfer market.
In addition, Tuliu.com has also developed industry tools such as an agricultural land valuation system and a GPS land area measuring device. As the Internet becomes more and more closely integrated with the land transfer industry, transferring farmers will obtain more and more scientific reference points, and blind land transfers are expected to be avoided at the source.