What do farmers rely on to increase their income in the Internet era
For decades, "Internet Plus" has transformed and influenced many industries. The e-commerce, internet finance, online travel, online film and television, and online real estate industries that are now familiar to the general public are all masterpieces of "Internet Plus."
China is a major agricultural country, and now it is also the era of Internet Plus, so today the editor will talk with everyone about the understanding of Internet Plus agriculture.
Indeed, China is a major agricultural country. Rural areas cannot do without the presence of farmers, and farmers cannot do without the development of agriculture. This may be what is called the "three rural issues"! The three rural issues are rural areas, agriculture, and farmers. If we say nothing about these, that would be unreasonable. Now let's explore it together with Agriculture Jun (official account: nyguancha)!
Internet Plus agriculture is actually changing farmers and agriculture. From the perspective of farmers, although the Internet is not as inseparable from life as it is for urban residents, with the development of China's new urbanization it is also profoundly changing every aspect of farmers' production and life. According to statistics, among new netizens who first went online in 2012, the proportion of rural netizens reached 51.8%.
Why should China develop "Internet Plus agriculture"?
1. Reduce the blindness of agricultural production
The agricultural industry chain is long and complex. Effective and accurate market information will be blocked or interrupted by human or objective factors, which brings great uncertainty to the production of agriculture-related enterprises. Mastering first-hand market information through the bridge of e-commerce may be the most effective and rapid solution for agriculture-related enterprises at present.
2. Reduce costs and improve efficiency
Eliminating intermediate distribution channels can greatly reduce product prices and shorten the distance between small farmers and the large market. Compared with traditional marketing methods, costs are reduced, links are fewer, and transaction speed is faster, thereby saving expenses and improving work efficiency and economic benefits. At the same time, e-commerce clears the transmission of information, which not only improves the speed of information transmission but also broadens the range of information transmission, making it easier for buyers and sellers to contact each other and reducing search costs for both parties.
3. Break the limits of region and time
Agricultural e-commerce breaks the time and space limits of information transmission and exchange in traditional transactions. Relying on internet-based trading networks, it enables agricultural products to break through the market pattern of segmentation and move beyond the limits of regional markets, entering cross-regional and even cross-border online sales. This is conducive to forming a unified and orderly large market and maximizes the choices of both trading parties. Using the Internet can help broaden sales channels for agricultural products, and its influence is also quite large.
Today the Internet brings us many benefits, but even so, the editor also suggests that everyone should not blindly follow the trend and join Internet Plus agriculture! When many agricultural enterprises face the great tide of the Internet, they do not consider their own actual conditions, market demand, or the changing trends of the business environment, and blindly follow the internetization suggestions of Internet practitioners. This easily leads to a problem of matching the Internet path with the enterprise's actual operating conditions.
How can Internet Plus help farmers increase their income?
"Internet Plus agriculture" that does not aim to increase the income of farmer brothers is hooliganism! Not to mention using Internet Plus agriculture to create concepts and, under the banner of rural e-commerce and rural O2O, go to rural areas to enclose land and money. Only "Internet Plus agriculture" innovation that truly helps farmers increase their income can win farmers' heartfelt recognition. This is the greatest wish in farmers' hearts. Only with such sentiment can a broader blue ocean be obtained.
In the era of Internet Plus agriculture, I want to boldly envision future life. How can farmers achieve a higher harvest? This is what truly helps farmers.
1. The virtual version of Happy Farm upgraded to a real version
Following some virtual scenes from the Happy Farm game, corresponding real rural farms will be opened in rural areas, managed by local farmers with rich planting and breeding experience, and farm information will be transmitted in a timely manner through online video and other means for city people with financial capacity and demand to choose.
2. Agricultural crowdfunding that solves food safety
Agriculture needs crowdfunding. First, it solves the problem of agricultural product safety; second, it solves part of the agricultural capital chain problem. These are the inevitable reasons for the birth of the agricultural crowdfunding industry. Agricultural crowdfunding can achieve a win-win state for farmers and farms.
Solving the problems currently faced by farms and removing users' doubts about the food safety of agricultural products is the core concept of the agricultural crowdfunding industry. Aiming at agricultural development and people's health issues is an important issue that must be solved in the new era. From the current Internet industry perspective, crowdfunding is a path agriculture must inevitably take, and it is also a method for farmers to increase income.
3. Life experience-style education
There are always some parents in the city who sigh that their children have never known what hardship is, and some even deliberately look for opportunities to send their children to the countryside to experience life. Nowadays some TV programs (such as X-Change) use this method to let children gain some rural experience. With the development of online education, this life experience-style education is expected to be promoted more widely through the combination of the Internet and reality. This also brings farmers another opportunity to increase income.
4. Develop creative agriculture
Now many enterprises are researching how to make agriculture more attractive, so they play with "tricks." Who would not love agriculture that is so creative and novel? Therefore, farmers can also use this point to develop some creative agriculture in rural areas. Perhaps it may gain the favor of capital? This is also another opportunity that can bring farmers income growth.
"Internet Plus agriculture" all looks beautiful, but there is an old saying: "Cherries are delicious, but the tree is hard to plant." With the popularization of the rural Internet and the application and promotion of Internet technology in agriculture, future farmers will all be "new farmers." If farmers want to rely on Internet Plus to increase income in the future, then those new farmers should quickly think of ways!