How to make farmers' circle of friends bigger and bigger

Bringing e-commerce into rural areas is an emerging industry and also the general trend. The rapid development of rural e-commerce will greatly change the rural business model. On the one hand, it makes shopping more convenient and quick for farmers and enriches their shopping choices; on the other hand, it helps local agricultural products be sold to cities and other places, enriching the sales channels for agricultural products. With the establishment of a two-way channel for online goods going to the countryside and agricultural products entering the cities, e-commerce will further drive markets such as rural tourism, rural medical care and financial services.

To develop rural e-commerce, the first step is to train farmers in internet knowledge and cultivate and raise their awareness. Raising farmers' internet awareness and increasing their interest in information technology is not only a need for improving farmers' grasp of modern scientific and technological information, but also a need for enabling farmers to share in consumption, the economy and development.

Second, infrastructure construction must be improved. Strengthen the construction of rural broadband, roads and other facilities, improve the compensation mechanism for universal telecommunications services, and promote faster and more affordable broadband networks; at the same time, improve rural logistics and distribution capacity, strengthen the sharing and connection among transportation, commerce and trade circulation, agriculture, postal services and other departments as well as e-commerce, express delivery and other related rural logistics service networks and facilities, and gradually improve the infrastructure network of logistics nodes at the county, township and village levels.

Finally, coordinated action is needed. To achieve the healthy development of rural e-commerce, it is necessary to encourage e-commerce, logistics, commerce and trade, finance, postal services, express delivery and various other forms of capital to participate in the development of rural e-commerce, accelerate the implementation of the "express delivery downward and westward project", and support third-party platforms in innovating and expanding agriculture-related e-commerce businesses; cultivate rural e-commerce service enterprises, support the formation of regional rural e-commerce associations and other industry organizations, and establish professional service institutions to provide rural e-commerce development with professional services such as consulting, training, technical support, online store construction, brand cultivation, marketing promotion, logistics solutions and agency operations. Make farmers' "circle of friends" bigger, and make the circle of farmers who become prosperous bigger.