Grain and Oil E-commerce Industry Enters a New Stage of Precision Marketing

In recent years, with the introduction of multiple e-commerce policies, agricultural product e-commerce, including grain and oil, is gradually moving toward scale, internationalization, community-based operation and legalization.

At present, grain wholesale markets across the country are actively using electronic trading methods to carry out local grain and oil purchase and sales transactions. At the same time, grain electronic trading models are constantly innovating, achieving differentiated operations. Grain enterprises sell their products online by establishing e-commerce platforms; some traders have transformed and established professional e-commerce websites for agricultural products such as grain and oil, selling high-end and premium agricultural products.

At present, China's grain and oil e-commerce is developing rapidly. Whether circulation enterprises or processing enterprises, whether payment or financing, all have spawned models with the characteristics of the internet era.

There are 11 e-commerce models in the grain circulation field: the China Grain Network, China Zhengzhou Grain, Henan Grain Logistics and Yigu Network models; the China Online Grain Market model; the Womai double-brand operation model; the Tianjin Grain and Oil Commodity Exchange model; the Taobao "Jilin Rice Pavilion" model; the Suzhou Grain Wholesale Trading Market "Liangliang Network" model; the Liangda Network "four chains in one" model; the coarse grain e-commerce platform - Fan Zhong You Dou model; the Zhongmi Network and its China Rice Industry Alliance model; the Jilin Changchun "Rice Platinum City" model; and the Wei Grain model.

Since the development of the grain electronic trading market, the payment methods adopted have gone through a development process from traditional bill payment to the latest bank-merchant channel payment. As the core link of e-commerce, online payment has been continuously optimized and upgraded with the development of grain e-commerce platforms. The outdated funding channel of traditional online banking can no longer keep up with the current stage of e-commerce development, and the "quick payment" method of banks and third-party payment institutions has emerged, making up for the shortcomings of online banking. Third-party payment promotes the improvement and development of China's online payment, has become the main channel and an inevitable trend, and is the booster for the development of grain e-commerce.

China's mobile phone users have reached 1.3 billion, and smartphones have become an important factor driving the development of e-commerce. Various grain e-commerce platforms have also kept up with the times, launching services such as mobile clients and WeChat public accounts, realizing real-time push of grain and oil consultation, free subscription to various types of information and querying at any time. Using the scanning, image and voice recognition, sensing, geolocation and GPS functions of mobile devices, more intelligent mobile e-commerce services such as online transactions on mobile terminals will also be gradually realized.

With the development of "triple play" plus the Internet of Things, mobile phone ordering, mobile phone sales, mobile phone procurement, mobile phone management, mobile phone publishing, mobile phone communication and mobile phone logistics searching will all be realized and become a trend. Intelligent grain procurement, intelligent grain trading, intelligent grain markets, intelligent grain payment, intelligent grain customs clearance, intelligent grain logistics, intelligent integrated grain warehousing and distribution, and intelligent express delivery have become development trends. In this process, mobile commerce will play an increasingly greater role, and the "three micro" marketing of Weibo, WeChat and Weidian will also promote grain e-commerce into a new stage of precision marketing.