What paths can be taken for the development of creative agriculture?

At present, creative agriculture in Shaoxing is springing up in large numbers across rural areas, becoming a good way for modern farmers to start businesses and get rich, and more effectively driving the improvement of agricultural quality, efficiency and upgrading. In a sense, creative agriculture has already triggered a transformation in agricultural production and sales methods. Based on successful experiences in various places, the author believes that creative agriculture in Shaoxing should develop in the following aspects:

Establish internet thinking

The internet is changing every industry, and agriculture is certainly no exception. In recent years, rural e-commerce has shown explosive growth, and many high-quality agricultural products have gone from being hidden away to selling well on the market, with numerous "shop assistants" playing an indispensable role. Next, we should further leverage the power of the internet. On the one hand, we should attach importance to training existing practitioners in e-commerce application skills and basic internet knowledge, improve the e-commerce application capabilities of rural e-commerce operators, and encourage them to grow bigger and stronger. On the other hand, we should firmly grasp the distinctive agricultural product resources of each town and village, build e-commerce incubation bases, cultivate and expand the e-commerce workforce, give play to the demonstration role of backbone enterprises in e-commerce application, and promote the development and growth of distinctive agriculture.

Create agricultural product brands

At present, much agricultural product business remains in the stage of homogenized, low-price competition, with limited room for commodity added value. To change this situation, it is necessary to actively guide individual e-commerce operators, industry associations and specialized cooperatives to apply for and register trademarks, patents, geographical indications and so on, and effectively improve the quality, visibility and core competitiveness of agricultural products. At the same time, we should cultivate a number of specialized cooperatives with relatively large development potential, continuously enrich the variety of products and services, and promote the extension of the industrial chain. With a good brand and a good reputation, high market control capacity and high added value for high-quality agricultural products will naturally follow.

Focus on participatory experiences

Let people participate in the construction of farms and feel the growth of crops, and naturally some will be willing to pay for it. At present, some farm owners fully advocate a healthy, natural lifestyle, providing citizens with services such as vegetable delivery and plot leasing for cultivation, initially forming a service system of organic agricultural product production and sales, ecological agriculture demonstration, and on-site visiting experiences, and are increasingly welcomed by city dwellers. In the future, farms with the conditions can also make greater use of high-tech means to monitor agricultural production processes, and even have grain and vegetables entering the market tagged with QR codes, so that consumers can know their growth history with just a scan, truly eat with confidence and eat healthily. This will also become a higher-level form of experiential agriculture.

Tap into local flavor culture

The creativity of creative agriculture is largely reflected in rural cultural characteristics. Unique village appearances, traditional local customs, beautiful pastoral scenery and a profound agricultural civilization are all fertile ground for promoting beautiful rural construction and developing leisure agriculture. This requires us not only to protect and make good use of ancient streets, ancient villages and ancient dwellings with strong local cultural characteristics, but also to actively pass on intangible cultural heritage such as local production habits and festival customs. These various cultural factors will guide some villages to expand from single agricultural production to composite functions such as leisure sightseeing and humanistic education, and cultivate new growth points in the agricultural and rural economy.

Attract makers to go to the countryside

In the trend of "internet plus agriculture," large-scale agriculture, ecological agriculture, urban agriculture and others have all shown vigorous vitality. Many people of insight have taken the lead and have already explored new paths in promoting industrial integration and transforming traditional agriculture. In the future, relevant departments should pay more attention to guiding social elites to devote themselves to agriculture and successful people to return to their hometowns to start businesses, so that advanced business concepts, marketing methods and technical means all go to the countryside at the same time, promote planting transformation, achieve efficient output and safe products, and rely on the power of more "modern farmers" to advance the innovative, green and shared development of agriculture.