With the market full of dangers on every side, where is the turning point for agricultural input enterprises?

Transform, transform, transform! Transformation of the agricultural input industry is urgently needed and unavoidable! At present, China's agriculture is undergoing profound changes, forcing the agricultural input industry to change. So with the agricultural input market full of dangers on every side, where is the key to becoming stronger and bigger? 1. The credit problem makes farmers automatically "pay up"; 2. Optimizing products brings benefits to enterprises; 3. Correct understanding reduces "detours"; 4. Solving the talent problem lets the industry stand out; 5. Promotion increases enterprise visibility; 6. Setting up rural finance; 7. Strategy is the core of transformation; 8. Cross-industry expansion demonstrates your influence; 9. Service gives farmers a caring feeling; 10. Logistics is the key to the layout.

We are in an awkward era. It can be said that this is the best of times and the worst of times. Traditional industries are at the turning corner of upgrading and transforming toward the Internet, the trillion-yuan traditional agricultural input market is being coveted by various Internet giants, giant agricultural input enterprises are trying new explorations and transformations, and the entire industry is undergoing earth-shaking changes. It is a challenge and also an opportunity.

Transform, transform, transform! Transformation of the agricultural input industry is urgently needed and unavoidable! At present, China's agriculture is undergoing profound changes, forcing the agricultural input industry to change. So with the agricultural input market full of dangers on every side, where is the key to becoming stronger and bigger?

In the transformation of the agricultural input industry, the key to becoming stronger and bigger is to move away the stones at those "corners." Only by removing the obstacles to agricultural input transformation can enterprises become stronger and bigger! Below, Agriculture Jun lists a few points for everyone. Take a look!

1. The credit problem makes farmers automatically "pay up"

The credit problem in the agricultural input industry seems to have become a tumor in the industry. If it is not solved, then transformation will affect the supply chain, so the credit problem needs to be solved!

The main consumer group faced by agricultural input e-commerce is farmers, and specifically the group that has become accustomed to buying agricultural inputs on credit. To make farmers "buy into" agricultural input e-commerce, it is necessary to satisfy more of farmers' demands: not only affordable and high-quality goods, but also value-added services. Whether it is a self-use e-commerce platform built by an agricultural input enterprise or a third-party e-commerce platform established by a distribution enterprise, to make farmers favor agricultural input e-commerce as city people favor online shopping, satisfying these farmer demands must be the fundamental starting point.

2. Optimizing products brings benefits to enterprises

At present, the most prominent problems facing the agricultural input industry are overcapacity and homogenization of bulk products. These two problems need to be solved in a coordinated way. In modern agriculture, the most important thing for agricultural input enterprises is to make products differentiated and specialized, and to extend services, transforming the traditional agricultural input industry from pure manufacturing into manufacturing services, so that benefits can also be created through services. Once the homogenization problem is solved, the capacity problem can be correspondingly solved as well. However, for large agricultural input manufacturers, changing the product structure is more difficult, but no matter how difficult it is, they must change. Without changing, there is no way out.

3. Correct understanding reduces "detours"

How much help can the Internet and e-commerce actually give traditional agricultural input enterprises? After all, there are still no successful cases at present. Therefore, there are many misunderstandings in the industry, especially misunderstandings about the true meaning of the Internet and e-commerce, and this has brought "wrong paths" to the transformation of the agricultural input industry!

4. Solving the talent problem lets the industry stand out

Talent is key in any era. What traditional agricultural input enterprises need for transformation is to attract talent and use talent.

In the transformation of traditional agricultural input enterprises, especially in the Internet, e-commerce and other areas, there is a large talent gap. How to cultivate talent and retain talent is the core of transformation.

Agricultural input enterprises should strengthen the strategy of "invigorating enterprises through talent" and accelerate the cultivation of a workforce of cadres and employees with innovative awareness, active learning ability and a sense of work responsibility. They should effectively strengthen education and training for existing personnel in agricultural input enterprises, do a good job in learning business knowledge such as marketing strategies, agricultural technology and e-commerce, so that the overall quality of the existing workforce of cadres and employees can be effectively improved, and focus on creating an agricultural input marketing team that understands technology, is good at promotion and knows how to operate.

5. Promotion increases enterprise visibility

Agriculture Jun says that agents without ground promotion awareness have no future, but if the agricultural input industry needs to transform, then this promotion may not necessarily rely on ground promotion to be sustained. Promotion requires building a brand for word-of-mouth communication, carrying out conference marketing, letting farmers see with their own eyes the differentiation in product effects, and so on. Therefore, promotion is also very useful, and this is also to expand enterprise visibility.

1) Brand building

The brands of traditional agricultural input enterprises are very weak, and brand awareness is not particularly strong either. Therefore, when transforming, we need to consider how to improve the experience and interaction of the brand. Let farmers truly benefit from the brand.

2) Conference marketing

Conference marketing includes farmer meetings, promotion meetings, observation meetings, retailer meetings and training meetings organized by enterprises. The purpose of organizing such conference marketing is to enable farming households to see with their own eyes the differentiation in effects so that purchasing power for enterprise products can be generated.

6. Setting up rural finance

Rural finance is called the new blue ocean of rural areas.

With the rapid development of land transfer, agricultural mechanization and facility agriculture, the demand for rural finance and rural financial leasing business is also developing rapidly. Solving rural financial needs through financial leasing can effectively advance the development process of China's agricultural mechanization and facility agriculture, and provide medium- and long-term financial solutions for agriculture, rural areas and farmers.

Overall, with Internet rural finance developing rapidly at present, some links still require clear understanding. Just as urban personal finance requires complete work and life information data, does rural finance also need to first effectively establish work and life data with farming households? Agriculture Jun believes this must be established. For Internetization, the completeness of farming households' work and life data information is precisely a suitable entry point for giving play to Internetization and optimizing the information links.

Through Internet Plus, setting up financial apps and insurance services, the industry says that Noposion has evolved from a traditional agricultural input product manufacturer and high-tech service enterprise into China's most outstanding Internet agriculture, rural areas and farmers enterprise.

7. Strategy is the core of transformation

Transformation is already imperative. The broader policy environment promotes enterprise transformation, and competitors force enterprise transformation. So exactly how should transformation be carried out? How should the strategic layout be done? Below, Agriculture Jun explains it for everyone!

1) Preparing to build an e-commerce platform

Create the e-commerce model you have in mind, use it to build a platform, open up the connection between online and offline, and use the e-commerce platform as a shopping guide platform to serve distributors and large growers.

2) Establishing county-level workstations

Establish county-level workstations to serve users and shorten the distance between the platform and users. It is understood that Nongyiwang also used this layout to attract users, and it is expected to develop 300,000 purchasing agents nationwide in 2016 and complete 1,000 county-level workstations.

3) Developing purchasing agents

Purchasing agents do two things: first, collect information; second, help users (growers, farmers) place orders and make purchases on their behalf. At present, Nongyiwang has developed more than 20,000 purchasing agents.

8. Cross-industry expansion demonstrates your influence

In the Internet era, no one can dominate alone, nor are you allowed to play alone. If you want to play in a more interesting way and with more ideas, then cross-industry expansion may be a way out.

Cross-industry expansion is resource integration, making your strengths stronger and supplementing your weaknesses.

9. Service gives farmers a caring feeling

Can one person provide after-sales service for seven or eight products? Can seven or eight people serve one end consumer? Is that realistic? If after-sales service is not done well and the consumer shopping experience is poor, will he continue to repeatedly buy products from your platform? Poor after-sales service experience is a difficult problem faced by all e-commerce today, and in turn restricts the development of e-commerce. Agricultural input e-commerce is no exception.

To do a good job in agricultural input e-commerce services, it is necessary to walk on two legs. First, give full play to the role of partner agricultural input distributors, because they do this every day, although many do not do it very well. Second, make good use of grassroots agricultural technical service personnel, either absorbing them as partners or outsourcing services to them. Here the emphasis is on the grassroots level, because they are closest to farmers and the timeliness of service is best.

10. Logistics is the key to the layout

Logistics is a "common problem" of agricultural input e-commerce. Nowadays many agricultural input enterprises do not know how to solve this difficult problem. Take a look below at these:

1) Self-built logistics system

A self-built logistics system can control logistics in one's own hands to the greatest extent and also forms control over the entire supply chain. A self-built logistics system provides strong support for maintaining rapid development, greatly improves its nationwide delivery speed, improves service quality, and raises the threshold for competition among agricultural input e-commerce platforms.

2) Cooperating with third-party professional logistics companies

The special attributes of agricultural inputs determine that e-commerce platforms need to find professional logistics companies for cooperation. Although at present most third-party logistics enterprises in China are still acting independently, small, few, weak and scattered in scale, and single in function, I believe that as e-commerce becomes more and more widespread, the rural logistics system will also be further improved.

3) Establishing village- and town-level rural service stations

At present, many agricultural input e-commerce platforms have begun to establish village- and town-level rural service stations through cooperation, self-operation, franchising and various other forms. In fact, no matter what form is used, as long as it can truly benefit farmers, it is a good solution.

"Internet Plus agriculture" is surging. Internet services such as buying pesticides online, remote diagnosis of crop diseases, insect pests and weeds, personalized custom weather forecasts, and forecasts of diseases, insect pests and weeds are springing up like bamboo shoots after rain. Nowadays many giants have already joined the transformation series, bringing new changes to the industry. Therefore, transformation is something the agricultural input industry urgently needs to do. However, if it wants to become stronger and bigger, from what we can see now, no one can shoulder this "burden" yet, so you need to do it yourself!