The credibility of the green food brand is steadily improving

The reporter recently learned from the China Green Food Development Center that from January to August this year, the China Green Food Development Center revoked the right to use the logo for a total of 64 products based on inspection results. Among them: based on annual inspection results, the right to use the logo was approved for revocation for 20 products; based on spot check results, the right to use the logo was revoked for 5 products; based on renewal review results, the right to use the logo was revoked for 39 products. Inspections were carried out at 146 markets of various types (markets and shopping malls) in 46 cities or regions nationwide, 125 cases of non-standard logo use were rectified, 32 counterfeit products were found, 107 cases of various reports, complaints and other cases were accepted, and 9 cases were assisted in investigation.

The person in charge of the center introduced that green food is a national-level safe and high-quality public brand built with government effort. After more than 20 years of development, it has explored a successful model combining quality review and logo management, has become a well-known brand with social credibility and authority, and represents China's premium brand of safe and high-quality agricultural products. As the concept of green has taken root in people's hearts, the enthusiasm of grassroots governments and enterprises for developing green food has further increased, and the annual number of enterprise applications and products has continued to grow. As of August 31, 2016, there were 10,306 green food enterprises and 24,671 products.