How can the modern agricultural market system be improved?

For a long time, the problem of "difficulty in selling" agricultural products has been a persistent challenge in China's agricultural development. Fundamentally, the "difficulty in selling" problem reflects the transformation of the basic form of the agricultural market in the new era.

As the agricultural industry moves from the traditional agricultural development stage dominated by production into a new period of modern agricultural development dominated by market circulation, the agricultural product market has begun to exhibit the following three characteristics: First, market linkages have strengthened, and the demand-driven role has increased. Second, consumers' demands regarding the quantity of agricultural products have decreased, while demands regarding quality have increased. Third, traditional marketing methods are too inefficient, and their limitations are becoming increasingly obvious.

To solve the "difficulty in selling" problem, the key lies in grasping the development laws of the agricultural industry and basing efforts on the basic characteristics of the modern agricultural product market. First, production must be scientifically arranged according to market conditions, and the market supply system must be improved. In-depth market research must be carried out, the trends of both the international and domestic markets must be carefully analyzed, the direction of consumer demand must be grasped, and product types and production scale must be arranged according to market laws and consumer attitudes. Second, production standards for the entire process of production, processing and sales must be established and improved, and product quality must be continuously raised. Technical standards for each link in the production, processing and sale of agricultural products must be formulated, the quality certification of agricultural products must be advanced, supervision of the entire product circulation process must be strengthened, the construction of a product quality traceability system must be accelerated, and penalties against entities responsible for agricultural product safety must be increased to ensure that agricultural products are high-quality and safe. Third, marketing strategies must be innovated in keeping with the times, and the marketing system must be improved. On the one hand, wholesale markets at production areas should be actively built, with a series of supporting facilities such as storage, cold-chain logistics, quality testing and supervision, and they should be encouraged to connect with comprehensive urban agricultural product wholesale markets and large supermarkets, with responsibilities clarified and mechanisms streamlined to ensure that products are readily marketable. On the other hand, local online trading platforms for agricultural products should be encouraged, and they should connect with the national online trading market platform for agricultural products to share production and sales information and, by developing marketing models such as B2B, B2C and O2O, promote online marketing of agricultural products. In addition, new business models such as "Happy Farm" and leisure farms can be actively tried to further expand marketing channels.