How a rural land broker earns 6 million yuan a year

Recently, news of a post-80s young man from rural Jiangxi earning as much as 6 million yuan a year by trading land went viral in domestic land transfer broker circles. Xie Hongling, hailed by the media as a "golden land broker," became a celebrity in the industry. The first thing many friends say when they meet him is: we knew you had been working energetically with Tuliu.com trading land all these years, but we never expected you to make it this big. How did you manage to earn 6 million yuan a year? When talking about his experience of earning 6 million yuan a year and becoming a "star broker" on Tuliu.com, the honest Xie Hongling holds nothing back. Xie Hongling says casually: the most important things for a land broker are having clients and having land sources; master these two and that is enough.

Relying on the platform to find clients

The Xie Hongling of today no longer worries about clients, but when he entered the land transfer industry in 2007, things were not like they are now.

Xie Hongling, who entered the land transfer industry back in 2007, counts as an "old hand" in this business. He first dug up his "first pot of gold" in the industry through forest land development and forest land transfer. At the time, he mostly learned about land sources and demand information through relatives and friends or hearsay, acting as a middleman to earn some brokerage fees. But this small-scale matchmaking of land transfer information soon made Xie Hongling feel the chaos: "I experienced several cases of clients jumping the deal, and more often I simply could not find the demand side."

This problem was not completely solved until he encountered Tuliu.com. As the largest comprehensive land information service platform in China, Tuliu.com uses the convenience of the internet to solve the biggest pain point of the traditional land transfer market, namely information delay and asymmetry, and Tuliu.com achieves real-time updates of land information nationwide, saving a great deal of time and cost.

"In the past I could only find a few clients a month, but now I can fully enjoy all of Tuliu.com's client sources." Tuliu.com has brought Xie Hongling information on hundreds of thousands of clients. Up to now, Tuliu.com has ranked first in the industry for 7 consecutive years, with nearly 900,000 registered members, 97 million mu of land transfer transactions completed, and 176 offline land transfer service companies developed.

Running around diligently and giving up more profit to accumulate land sources

No longer worrying about clients, Xie Hongling could open up land sources "at full power," and when it comes to developing land sources, he also has his own clever tricks.

Nothing can be done without the word "diligence," and Xie Hongling's "formula for getting rich" is the same. In the first few years as a land broker, Xie Hongling went out into the fields almost every day, learning about the condition of every piece of land to be transferred and verifying information down to the smallest detail. Only by knowing land information like the back of his hand could he find suitable land for clients in the shortest time. Recently, the moment a client said he needed to transfer land to grow turf, Xie Hongling had already mapped out the range in his mind and quickly recommended several sandy plots he had on hand to the other party.

On the other hand, Xie Hongling also knows how to leverage others. In order to develop land sources faster and more efficiently, he built a team of more than 20 rural land brokers to look for land sources together. Xie Hongling is never stingy with compensation, and will even split profits fifty-fifty with the rural land brokers; sometimes the rural land brokers earn more than he does.

6 million yuan a year is only the starting point

As the highest-earning rural land broker on Tuliu.com, Xie Hongling does not seem satisfied. Xie Hongling believes that as rural land system reform deepens and new urbanization and agricultural modernization continue to advance, there will be more and more wealth-making opportunities in rural land transfer, and the 6 million yuan annual income will certainly soon be broken by later land brokers. "6 million yuan is only the starting point." Xie Hongling is full of confidence in the land transfer industry and Tuliu.com. His confidence comes from the government-enterprise cooperation and dual-right mortgage loan business that Tuliu.com is currently carrying out, which will bring greater returns to land brokers like Xie Hongling.

As a land transfer platform rapidly integrating with the internet, while making its land transfer information platform bigger and better, Tuliu.com has launched two businesses: government-enterprise cooperation in rural land transfer and rural land finance.

The government, in promoting orderly rural land transfer and standardizing rural land property rights transactions, has brought Tuliu.com greater room for development. In addition, Tuliu.com has innovated the "bank + guarantee + Tuliu.com" model for land management right mortgage loans. This model has been interpreted in the industry as creating a precedent for internet companies participating in rural land management right mortgage loans. At present, the loan amount of land finance projects in which Tuliu.com participates has reached 60 million yuan. Government-enterprise cooperation and rural land finance will directly bring more and greater returns to brokers at offline service centers of Tuliu.com like Xie Hongling.