How Boss Luo Makes Steady Profits Raising Chickens with No Losses, Sharing His Experience

He was a poor young man, already past 30, and his biggest dream was to become a live-in son-in-law. Then his luck turned. At 32, he met a wonderful match, and his dream shifted to becoming a boss. He started a business, declaring that he was running a venture that would never lose money. He said his chickens had a selling point: they were fed lingzhi!

Hui Hui: Hello, are you ready?

Luo Zhaohua: Yes, ready.

Hui Hui: This is what you're going to throw, right?

Luo Zhaohua: Yes.

Hui Hui: Let me take a look. These are just ordinary eggs, right?

Luo Zhaohua: Yes, just ordinary eggs.

Hui Hui: Are these from today?

Luo Zhaohua: From today.

Hui Hui: I feel like they're still a bit warm.

Luo Zhaohua: (These were) just laid this morning, and it's still so early.

Hui Hui: Still a bit warm.

Luo Zhaohua: Yes.

Hui Hui: So (this packaging) is one egg per slot, one egg per hollow.

Luo Zhaohua: Yes.

Hui Hui: Does this guarantee they won't break?

Luo Zhaohua: Yes, and this packaging is very sturdy too.

Hui Hui: You created this packaging yourself just to keep them from breaking. Look, here it's still one hollow after another. All right, now we're going to (drop the eggs) from upstairs.

Lao Luo simply taped the egg carton shut to secure it, while the reporter waited downstairs to check the eggs right away.

Hui Hui: Throw it down now, I'm watching from below.

Luo Zhaohua: Don't catch it.

Hui Hui: I won't catch it, just don't hit me. Throw both of them down.

Luo Zhaohua: Okay. Okay, here we go.

Hui Hui: Okay. Throw the second one. Wow.

The reporter didn't expect such a loud noise on impact. She figured at least half the eggs in the carton must be broken.

Hui Hui: Bring me a pair of scissors and open it up to see. You said they wouldn't break. What if they are broken?

Luo Zhaohua: If they're broken, punish me.

Hui Hui: I think some should be broken, from such a height.

Luo Zhaohua: Is it upside down?

Hui Hui: It's upside down.

Luo Zhaohua: No, it isn't.

Hui Hui: The (eggs) are stuck in the (slots) on top. Wait, like this, open it from this side.

To see more clearly, the reporter deliberately opened the box from the side facing the camera.

Reporter: Are any broken?

Luo Zhaohua: No. None broken.

Hui Hui: This one, is this one broken?

Luo Zhaohua: No.

Hui Hui: No, that's just a scratch on the surface.

Luo Zhaohua: Right.

Hui Hui: Really none broken.

Luo Zhaohua: They won't (break). We drop them all the time.

Lao Luo said that with this kind of packaging, he has already sold his eggs intact to the three northeastern provinces.

And the reason he's willing to put so much thought into packaging is that these are no ordinary eggs. A box of 30 sells for 68 yuan, averaging over two yuan per egg. That price is double that of eggs on the local market, yet these eggs are very popular.

Consumer: (Luo Zhaohua's eggs) opened up and compared with ordinary eggs, you can see the (difference) in the egg white. If you crack one open now, you can see the egg white has two layers. You can see the difference before it's even cooked. You can't buy this kind of egg on the market.

Consumer: Because we're all locals here, we've watched his chicken farm grow, so we (trust his eggs) more. Buying his eggs is better than going elsewhere to buy other people's eggs.

Don't be fooled by Lao Luo being Boss Luo, earning a million a year now. Over a decade ago, he was still unmarried past 30. In his words, he was so poor back then that he didn't even dare think about getting a wife.

Unable to afford a wife, Lao Luo set his mind on finding a family that wanted a live-in son-in-law and just marrying into it. But he didn't expect that every young man in the poor village had the same idea. Lao Luo wanted to be a live-in son-in-law, and the competition was fierce.

Luo Zhaohua: Where would I get the money to marry a wife? Many people in our village used to have this idea, becoming a live-in son-in-law. Isn't (life) a bit easier that way? Right, less pressure.

Lao Luo still sighs about it now: competing to be a live-in son-in-law in this poor village was too fierce. He wasn't handsome, wasn't tall, and didn't know how to sweet-talk people to make them happy, so he was eliminated every time. But at 32, his luck turned and he met his current wife, Zhong Liqing. Speaking of how they met, Lao Luo says what impressed him most was still the first time he went to his wife's home.