"Golden land broker" Xie Hongling earns 6 million yuan a year

Recently, news that a post-80s young man from rural Jiangxi earned as much as 6 million yuan a year by dealing in land went viral within China's land transfer broker circles, and Xie Hongling, hailed by the media as the "golden land broker," became a celebrity in the industry. When many friends meet him, their first words are: we knew you had been working energetically with Tuliu.com dealing in land all these years, but we never expected you to make it this big. How did you manage to earn 6 million yuan a year? When talking about his experience of earning 6 million yuan a year and becoming a "star broker" on Tuliu.com, the honest Xie Hongling holds nothing back. Xie Hongling says easily: the most important thing in being a land broker is having clients and having land sources; master these two points and that is enough.

Relying on the platform to find clients

Today's Xie Hongling no longer worries about clients, but when he entered the land transfer industry in 2007, things were not the way they are now.

Xie Hongling, who entered the land transfer industry back in 2007, counts as a veteran of the trade. He initially earned his "first pot of gold" in the industry through forest land development and forest land transfer. At that time, he mostly learned about land sources and demand information through relatives and friends or by hearsay, and earned a bit in brokerage fees by matchmaking. But the small-scale matchmaking of land transfer information soon made Xie Hongling feel the chaos: "I've been skipped on deals several times, and more often I just couldn't find the demand side anymore."

Such problems were only completely solved after he encountered Tuliu.com. As the largest comprehensive land information service platform in China, Tuliu.com uses the convenience of the internet to solve the biggest pain point of the traditional land transfer market, namely delays and asymmetry of information, and Tuliu.com achieves real-time updating of land information nationwide, saving a great deal of time and cost.

"In the past I could only find a few clients a month, but now I can fully enjoy all of Tuliu.com's clients." Tuliu.com has brought Xie Hongling hundreds of thousands of client records. As of now, Tuliu.com has ranked first in industry development for 7 consecutive years, with nearly 900,000 registered members, 97 million mu of land transfer transactions completed, and 176 offline land transfer service companies developed.

Running around diligently and giving up more profit to accumulate land sources

No longer worried about clients, Xie Hongling can go "full throttle" in developing land sources, and in developing land sources he also has his own clever tricks.

Nothing is possible without the word "diligence," and Xie Hongling's "road to wealth" is the same. In the first few years as a land broker, Xie Hongling went out into the fields almost every day, learning about the condition of every piece of land to be transferred and verifying information down to the smallest detail. Only by knowing land information like the back of his hand could he find suitable land for clients in the shortest time. Recently, the moment a client raised the need to transfer land for planting turf, he had already mapped out the range in his mind and quickly recommended several plots of sandy land he had on hand to the other party.

On the other hand, Xie Hongling also knows how to leverage strength. In order to develop land sources faster and more efficiently, he built a team of more than 20 rural land brokers to find land sources together. When it comes to pay, Xie Hongling is never stingy, and will even split profits fifty-fifty with the rural land brokers; sometimes the rural land brokers earn more than he does.

An annual income of 6 million yuan is only the starting point

As the rural land broker with the highest annual income on Tuliu.com, Xie Hongling seems anything but satisfied. Xie Hongling believes that as rural land system reform deepens and new urbanization and agricultural modernization continue to advance, there will be more and more wealth-creating opportunities in rural land transfer, and the annual income of 6 million yuan will certainly soon be surpassed by later land brokers. "6 million yuan is only the starting point." Xie Hongling is full of confidence in the land transfer industry and Tuliu.com. His confidence comes from the government-enterprise cooperation and dual-rights mortgage loan business that Tuliu.com is currently carrying out, which will bring greater returns to land brokers like Xie Hongling.

As a land transfer platform rapidly integrating with the internet, Tuliu.com, while making its land transfer information platform bigger and better, has launched two businesses: government-enterprise cooperation in rural land transfer and rural land finance.

In the process of advancing orderly rural land transfer and standardizing rural land property rights transactions, the government has brought Tuliu.com greater room for development. In addition, Tuliu.com has innovated the "bank + guarantee + Tuliu.com" model for mortgage loans on land management rights. This model is interpreted within the industry as pioneering internet companies' participation in mortgage loans on rural land management rights. At present, the loan amount of land finance projects in which Tuliu.com participates has reached 60 million yuan. Government-enterprise cooperation and rural land finance will directly bring more and greater returns to brokers at offline service centers of Tuliu.com, such as Xie Hongling.