County officials livestreaming to sell local products is an innovation worth praising
On December 3, Taobao Live, together with Hunan TV, launched a brand-new livestream program, the "Rural Taobao Taoxiangtian Livestream Show" under "Treasures of the Store." Eight county officials from 7 provinces - Guizhou, Gansu, Shaanxi, Jiangxi, Shanxi, Jilin and Fujian - were full of creativity as they chatted, performed and sang, introducing their hometown's local specialties to netizens across the country through online livestreaming. Rural Taobao data showed that more than 1.15 million netizens watched this livestream show that evening on Taobao Live or Youku.
Selling local specialties through online livestreaming is an innovative move that makes good use of internet platforms. In recent years, the development of rural e-commerce and "express delivery to the countryside" have been vigorously promoted. Support has been given to building e-commerce service platforms, commodity distribution platforms and logistics centers suited to rural characteristics, and third-party e-commerce trading platforms have been encouraged to extend their channels downward, driving the development of rural specialty industries and advancing agricultural products into cities and agricultural production materials into the countryside.
It can be said that e-commerce has given wings to "agriculture, rural areas and farmers." As a grassroots governance institution, the county-level government should even more become the leader in pushing local farmers to seize development opportunities and accelerating agriculture's "Internet Plus." "County officials livestreaming to sell local products" makes full use of online platforms and, through the hottest livestreaming method of the moment, lets netizens across the country learn about the local specialties of the areas where the 8 county officials are located. It was a marketing effort with good results, and at the same time it opened a door for more farmers, letting them feel the convenience and efficiency that internet platforms bring to agricultural product sales, so that they can better use internet models to optimize and upgrade every link in their own agricultural product cultivation and sales, and become new agricultural participants in "the internet going to the countryside and agricultural products going online."
What is even more worth pondering is that, to some extent, the 8 county officials livestreaming to sell local specialties reflects the challenges that grassroots civil servants must directly face in the current era of great change, as well as the changes they have made in response. First, as a brand-new ecological model, the internet requires grassroots civil servants to keep learning and mastering it, and to make good use of internet platforms and tools to provide the public with better public services. Second, learning itself is an attitude; it is the seriousness and responsibility shown in the tiny details of grassroots civil servants' daily work, eliminating "laziness, slackness, laxity, sluggishness and buck-passing," and quickly entering a state of facing challenges. This is also an inspiration to grassroots civil servants in other regions: in fact, as long as the spirit of public service is carried through to the end in daily work, work methods can be continuously innovated, and truly good service and good deeds can be delivered for the masses.