The driving role of celebrity agricultural products is worth exploring in depth

At the first appearance of "Ding's Pig," the price was naturally inflated, but considering its scientific breeding, emphasis on safety and high quality, and the celebrity effect, it was inevitable that its price would be higher than that of ordinary pigs. It is not only "Ding's Pig"; the "Chu Orange" that has become popular in recent years has also been widely accepted by the market because of its scientific planting and management and high-end quality.

As long as "celebrity agricultural products" do not merely cash in on the celebrity effect but genuinely improve the quality of agricultural products, they should be affirmed. As for the price, the market will respond reasonably. It has been revealed that "NetEase Pig" can be publicly sold at the latest by December this year, and it is believed that what the final market-accepted price will be will soon be known.

Making reasonable use of the celebrity effect is also a way to increase the added value of agricultural products and promote high-end supply of agricultural products. Moreover, this kind of demonstrative and driving role of "celebrity agricultural products" can be explored in greater depth; for example, it can guide and drive ordinary farmers, raise their level of scientific planting and breeding, drive the improvement of quality and efficiency of agricultural products, and share brand value, and so on. Against the current background of advancing structural reform on the supply side of agriculture, this also has its own unique significance.