Lishui develops She-family leisure farms and She-family homestays to help She people increase income and achieve prosperity

Lishui City is a major area where ethnic minorities live in concentrated communities in Zhejiang Province. Jingning County is the only She Autonomous County in the country and the only ethnic minority autonomous county in East China. "Explore the mysterious She villages, watch the ancient Shanke dance" has become an appealing and relaxing lifestyle that people yearn for. Relying on the endowment of ethnic minority resources, building the number one city in East China for She-family leisure farms and She-family homestays, actively promoting the healthy development of homestays, promoting income growth for farmers, and accelerating the pace of building a moderately prosperous society in all respects in ethnic areas is crucial, and this is especially true for Lishui City.

Recently, the Municipal Agriculture Office conducted a citywide survey on She-family leisure farms and She-family homestays promoting income growth and prosperity for She people. The city has 47 ethnic minority components and 90,600 ethnic minority residents, accounting for 4.28% of the city's total population, including 71,900 She people, 7 ethnic townships (towns), and 212 ethnic villages. In 2016, the per capita disposable income of rural residents of ethnic minorities in the city was 15,651 yuan, 808 yuan less than the city's per capita disposable income of rural residents of 16,459 yuan. In recent years, Lishui City has seized the opportunity of rural leisure tourism development, taken the development of the homestay economy as a key lever, based itself on the construction of ethnic minority characteristic villages, guided development according to circumstances to promote integrated development, strived to build the golden signboard of She-family leisure farms and She-family homestays, boosted the development of ethnic minority areas onto the fast track of homestay economy development, and formed a sound momentum of joint development of beautiful characteristic village construction and the beautiful She-family leisure farm and She-family homestay economy.

I. The basic current situation of Lishui's development of She-family leisure farms and She-family homestays

(1) Developing She-family leisure farms and She-family homestays is a historic choice for promoting income growth for She people.

She-family leisure farms and She-family homestays are a kind of cultural tourism product that uses She culture as the main tourism attraction. They are tourism activities that develop leisure farms and homestays by using She culture and the ecological environment as tourism resources, and their investment and operating entities are mainly She people. Developing She-family leisure farms and She-family homestays has become an important channel for She people to increase income and achieve prosperity, and can effectively drive the development of village-level collective economies. At present, based on a rational assessment of the industrial foundation and development prospects within She villages, the sources and space that can significantly promote farmers' income growth and village collective economic development are very limited, while developing She-family leisure farms and She-family homestays with ethnic minority homestay characteristics and local flavor can promote She people's entrepreneurship and employment, drive village-area economic development, and achieve the win-win of She people increasing income and achieving prosperity and the village collective economy growing and strengthening. According to statistics and estimates, well-operated She-family leisure farms and She-family homestays in the city generally have an average annual income of around 100,000 yuan. When villagers rent out idle houses, the building construction cost can generally be recovered in about 10 years. When village collectives rent out idle village-level rivers, auditoriums, schools, and office buildings and other assets, the village collective economy develops. For example, in Shaxi Village, Laozhu Town, Liandu District, a village-level She-family leisure farm was established, the She village ancestral hall was converted into a cultural auditorium, and a She township song and dance troupe was set up to perform She songs and dances for tourists, increasing the village collective economy by an average of 100,000 yuan per year.

(2) The city's development of She-family leisure farms and She-family homestays has initially formed four major characteristics

Cadres and the masses working together, unique natural ecology, beautiful village appearance, and rich cultural customs, among other favorable conditions of "right timing, right place, and harmony among people," have led Lishui City's development of She-family leisure farms and She-family homestays to initially form four major characteristics:

First, a number of ethnic minority characteristic villages and high-quality She-style homestays have initially been built.Starting from their own advantages, combining with poverty alleviation and development, ecological tourism, cultural protection areas, and new socialist countryside construction, and linking with local special plans, they achieve overall coordination and coordinated development. At present, the city has 21 characteristic villages with She-family leisure farms and She-family homestays, including 9 provincial-level characteristic villages and 9 municipal-level characteristic villages. For example, in Lishan Village, Dagangtou Town, Liandu District, in recent years, taking advantage of dilapidated house renovation, the whole village's residences were uniformly renovated. The old house demolition project was implemented in five phases, with a demolition area of more than 14,000 sq m. New house construction was uniformly planned and uniformly constructed. To highlight ethnic minority characteristics and reflect She flavor, the new houses were uniformly painted on exterior walls, uniformly built as three-story buildings, and uniformly built with white facades and horse-head walls in Huizhou style, displaying She charm through architectural characteristic elements. Shaxi Village pays attention to the protection and renovation of She-style dwellings. On the basis of preserving the original residential characteristics, it pays attention to terrain and landform features, combines tourism development and actual life, and follows the principle of "repairing the old as the old" to protect the simple and authentic She dwellings on the north side of the village in an "original flavor" way, uniformly renovate incompatible exterior wall colors, and uniformly arrange, uniformly design, and uniformly treat the exterior walls of new houses on the south side, building dwellings with She characteristics. A number of public facilities with She characteristics matching She dwellings were built, striving to create a She village with "She dwellings as the main tone, landscape scenery as the base tone, and She family flavor as the characteristic."

Second, the demonstration and driving effect of external capital has become a new driving force for the development of She-family leisure farms and She-family homestays.By introducing private capital, overall packaging and development of ethnic village homestays is carried out. Farmers rent out vacant houses and wasteland as a package to private capital, which develops, operates, and manages them in a unified way, opening up new income-increasing channels for the masses in ethnic villages. For example, Yankeng natural village in Bitou, Bihu Town, Liandu District, introduced Lishui Yangxin Valley Leisure Tourism Co., Ltd. In the first phase, it developed 21 new houses, 73 guest rooms, and 108 beds in the whole village, and officially opened for business in May last year. The company injected capital and management into the village. Villagers used their idle houses, contracted land, and other assets as shares. The house lease term is 15 years. The houses are decorated by the company in homestay style. The first year's house rent is paid after the annual financial settlement, and the second year's house rent continues to be invested, and so on in a cycle. If the company's annual financial settlement has profit, 30% is taken out to distribute dividends to villagers. On a voluntary basis, villagers can become company employees after training by the company. Villagers can enjoy triple benefits of "rent + dividends + wages."

Third, corporatized operation has become a new model for the development of She-family leisure farms and She-family homestays.She-family leisure farms and She-family homestays huddle together for warmth and embark on the modern enterprise path of corporatized operation, changing the unfavorable situation of each household fighting alone and having weak risk resistance.

For example, Shangmei Village, Xiangxi Town, Songyang County, relying on the 8 leisure farms built in the village, established Xiangmei She Village Leisure Tourism Development Co., Ltd., which carries out unified publicity, unified accommodation, and unified management in the form of a company. The company coordinates and distributes customer sources to each member in the village. With the help of She-style tourism, the company carries out agricultural leisure sightseeing tours. In 2015, Shangmei Village's 200-mu imperial chrysanthemum base was put into production. During the imperial chrysanthemum flowering period, it attracted large numbers of tourists to visit and tour. Imperial chrysanthemum products were sold to surrounding cities as well as Chongqing, Chengdu, Shanghai, and other places. In 2016, sales reached more than 2.5 million yuan, providing employment opportunities for more than 100 ethnic minority people nearby.

Fourth, the integration of agriculture and tourism has become a new highlight in the development of She-family leisure farms and She-family homestays.Give full play to the advantages of the ecological environment and ecological resources, and transform more agricultural products into tourism destination commodities. Revitalize tourism through agriculture, opening a new tourism pattern based on ecology; promote agriculture through tourism, writing the legend of the transformation of mountain local products. Lishan Village, Dagangtou Town, Liandu District, based on its own advantageous conditions of cultivated land and water conservancy, developed a Chuzhou white lotus high-quality garden with an area of 105 mu in the village in 2012, and built supporting facilities in the white lotus base such as picking tour trails, water diversion ditches, and signposts. The contiguous white lotus and the village's Huizhou-style buildings merge into one, with gray tiles and white walls, surrounded by green mountains, and lotus flowers in full bloom. The quiet environment and beautiful scenery have become a new tourism scene extending from the Ancient Weir and Painting Township. In 2015, around the development of characteristic homestays, Lishan Village completed the construction of characteristic homestays with She charm. The industrial agglomeration effect and tourism reception capacity were greatly improved, and the rural leisure tourism brand became more competitive. Shaxi Village, Laozhu Town, Liandu District, is located at the foot of the mountain on the east side of the Dongxiyan Scenic Area and is an important part of the "Charming Dongxi" scenic area, with the dual advantages of being a "village within the scenic area" and having "ethnic style." Relying on scenic area development, it actively builds a multifunctional rural tourism project including a She cultural experience area, pastoral scenery experience area, fruit picking experience area, lotus pond viewing experience area, and She folk sports experience area. Characteristic leisure farms and homestays such as "Shanha Grand Banquet" and "Qingteng Courtyard" and characteristic ethnic customs attract tourists from all over to come in droves, forming a mutually beneficial tourism sharing situation with the Dongxiyan Tourism Scenic Area.