Pinzheng.com Sets a Benchmark for Online Businesses, Helps Farmers Get Rich

Report from our website (Reporter Zheng Haiyan): "To solve the problem of agricultural products being difficult to sell and to expand online sales channels, we will make full use of the dividends of the red ocean of e-commerce to create a quality e-commerce platform, guaranteeing the quality of agricultural products from the field to the table and from the source, attracting more individual entrepreneurs to participate, increasing income for impoverished farming households, providing jobs for migrant workers, and shortening e-commerce delivery times to within 2 hours." Chai Yufa, chairman of Guangdong Pinyuan Guizheng Internet of Things Service Co., Ltd., said this at the signing ceremony for the first batch of national strategic partners of "Pinzheng.com" recently held in Beijing.

At present, online shopping malls, with their advantages of convenience, price and variety, have greatly overturned the traditional model of commodity trading and changed people's lives. "Pinzheng.com" is an Internet of Things commodity trading platform founded in 2015 by Guangdong Pinyuan Guizheng Internet of Things Service Co., Ltd. based on big data technology. The website engages in extensive and deep cooperation with commodity manufacturing enterprises, consumers, banks and other departments, and uses the Internet of Things' property of connecting things to things as well as technologies such as cloud computing, database management, intelligent sensing, identification and barcodes to establish a complete product quality traceability system for enterprises that join the online mall. Through this traceability system, which integrates information collection, record organization, analysis and entry, it can not only identify whether the goods that have joined are genuine, but also promptly discover problems arising in a series of links such as raw material procurement, production and processing, packaging and transportation, basically achieving traceable sources, traceable destinations and accountable responsibilities for products, strengthening enterprises' management and risk control of product quality, and protecting consumer rights. After more than 2 years of operation and improvement, it has already won a good reputation among merchants and consumers.

Chai Yufa said that as an emerging industry capable of guiding the stable and rapid development of the national economy, e-commerce's "sustainability" has become extremely important, and one of the prerequisites for "sustainability" is that "quality e-commerce" must be cultivated. In order to gain survival opportunities in cruel market competition, online business platforms large and small are also constantly improving and optimizing.

To strengthen e-commerce quality control, enhance e-commerce quality, and purify the online business operating environment, the state has taken heavy-handed action this year by successively introducing a series of policy measures, not only requiring severe crackdowns on the use of the Internet to manufacture and sell counterfeit and shoddy goods and jointly cultivating "quality e-commerce," but also strictly controlling product quality, raising the quality control of agricultural products closely related to people's daily lives to an unprecedented height, and formulating strict control systems for the entry, quality inspection, storage and transportation and other aspects of fresh agricultural products, providing an institutional guarantee for comprehensively purifying the online shopping environment and establishing online shopping mall brands.