Don't underestimate this fertilizer shop in rural Yunlin. They cracked the fertilizer code, saved a water spinach crisis, and call for using less fertilizer, yet they still became the Taiwan general agent for a global giant!
Why did a globally renowned fertilizer company choose a small fertilizer shop in rural Yunlin as their Taiwan general agent?
Next to the Xiluo Fruit and Vegetable Market, "Dachong Agriculture" is a very unusual fertilizer shop. The shop appears to carry only a few kinds of fertilizer, and the items are rarely seen at other fertilizer dealers. It has only five employees, yet its service area covers all of Taiwan, from Yilan in the north to Kenting in the south, and from small farmers to large plant factories, all of them have loyal customers here.
At the end of this year, Knut Røed, Asia regional general manager of the Norwegian fertilizer company YARA, made a special trip to Taiwan to announce that starting next year, Dachong Agriculture would take over as Taiwan general agent. "Scale does not matter. Our philosophy focuses on providing farmers with knowledge of nutritional balance and a complete set of solutions, not just selling products. Dachong is exactly the partner we were looking for."
"We are unwilling to face chemical fertilizers squarely, so we hate them, but if we can get to the minimum input, that is actually progress." Liao Guofu, general manager of Dachong Agriculture, believes that all fertilizers should be taken in limited amounts, and even the input of organic fertilizer must be very cautious. Under the premise of agricultural economic production, "achieving the minimum input is the greatest help to the soil."
Enhancing agricultural competitiveness, the dream of three thousand farms
The employees of Dachong Agriculture have a dream of "three thousand farms." They hope that three thousand farms can accept their philosophy, and integrate and collect everyone's experience, promote mutual knowledge exchange, and even integrate the power of production and marketing, sell products to better channels, and share the benefits together.
"Actually, agriculture is not tragic, and it can earn a lot!" Liao Dachong sees agricultural competitiveness in the expressions of farmers changing from distress to confidence. The secret comes from less input while creating higher output value, and both agricultural products and the land are becoming healthier and healthier. As the owner of a fertilizer shop based in the countryside, what he envisions is a great leap forward for all of Taiwan's agriculture.
(All News & Market articles are independently produced, with no advertising fees accepted or any product placement, so please read with peace of mind)