Mitsui Outlet Park Taichung Port Opens 12/12; Trial Operation Draws Crowds

The highly anticipated Mitsui Outlet Park Taichung Port, after more than 2 years of planning and construction, will officially open on December 12, with a trial operation starting yesterday (the 29th). In addition to a large harbor-view Ferris wheel about 60 m tall, it brings together about 170 well-known domestic and international brands in categories such as international luxury goods, Japanese-style brands, sports and leisure, and entertainment; in the future, linking with nearby attractions such as Wuqi Fishing Harbor, Wuqi Old Street, and Gaomei Wetlands, and further combining cultural bus routes and a shuttle system, it will become a new highlight for coastal tourism.

Mitsui Outlet Park Taichung Port opened to the public for the first time. Before the doors opened at 12 noon, a large crowd of consumers had already gathered at the entrance, ready to go. When the doors opened, it was lunchtime, and the food seating area was packed to capacity. In less than 1 hour, thousands of people poured into the Outlet Park.

The Mitsui Group stated that Taiwan's first seaside shopping center has many unique harbor features, uses many shipping containers for decoration, and retains the "bollards" along the harbor as part of the design. To let people take in Taichung's seaside scenery, it also specially built a large harbor-view Ferris wheel about 60 m tall, with a total of 36 cabins, including 6 cabins with transparent floors, offering panoramic views of the beautiful sea scenery.

The Mitsui Group pointed out that, catering to the preferences of consumers in the central region, Mitsui Outlet Park Taichung Port focused its tenant recruitment especially on international luxury goods, Japanese-style brands, sports and leisure, and entertainment, attracting about 170 well-known domestic and international brands to open stores. Among them, merchandise brands account for about 70%, while dining and entertainment account for about 30%. In dining, it has also invited famous Japanese dining brands such as "Whittard", "Ivorish", "KINTAN BUFFET (yakiniku)", "BULLS", "Kamakura Momiji Chaya", "Ginza Kagari", and "Tokachi Pork Don IPPIN" to open their first stores in Taiwan, as well as popular queue-worthy famous stores entering the central Taiwan market for the first time.