From ironworker to farmer, committed to friendly farming

In middle age, Chen Cangyan resolutely decided to return to his hometown to farm and grow cucumbers. Although he was from a farming family, he still lacked practical agricultural experience, so he actively participated in various agricultural training courses at the Farmers' Academy, hoping to improve his agricultural professional knowledge and skills.

In the process of implementing traceability, in the early stages, when consumers did not know the product, no matter how high quality it was, it seemed unable to win consumers' hearts. Until recently, due to food safety issues, consumers' awareness of food safety has risen, and having a traceability label seems to have become a guarantee of quality, and good results have gradually begun to come back. Also, because the local township mayor places great importance on food safety for preschool children, cucumbers with the traceability label became the first choice for group meal ingredients in local preschools. Because of the insistence on cucumber quality, through word-of-mouth introductions, sales through the home delivery channel also gradually began to show significant growth.

Now Cangyan's cucumbers not only have their own fixed sales channels, but he has also established a production and marketing group to increase output. For friends interested in joining agriculture, Cangyan offers some experience for reference: agriculture is a hard industry, and before entering it one should make a careful assessment and improve skills through agricultural training. If during planting, harvesting and other periods the demand for labor is greater and it is easy to be short-handed, one can make good use of the Farmers' Academy's agricultural recruitment service to post job openings for free to find workers, and pay attention to personnel scheduling, so as not to fall into a frantic, rushed situation.