2018 New Food Era for Dining: Taiwan's "Food" Power Wins Its Way Into the New Southbound Markets

How did the Vietnamese Taiwanese business Dafa Food expand from baking into chain breakfast, coffee and hand-shaken beverage shops to become a leading local food group? How did the founder of Vietnam Mango Tree gain insight into consumer behavior and successfully realize his entrepreneurial dream in Vietnam? How is Yang Chin International's "Fried Chicken Master" laying out its New Southbound market strategy with its distinctive Taiwanese flavors? Malaysia's halal market is growing year by year - how should businesses grasp overseas halal business opportunities? And how can the restaurant industry use cold chain logistics to create operational advantages?

To answer these questions, the Commercial Development Administration of the Ministry of Economic Affairs specially held the "2018 New Food Era for Dining International Forum - New Southbound Edition" on the afternoon of the 29th at the GIS MOTC International Conference Center, inviting Dato' Ng Yau Kah of the Malaysia Global Halal Products Import and Export Association, Hsu Yu-lin, President of the Council of Taiwanese Chambers of Commerce in Vietnam, Liu Yun-fei, founder of Vietnam Mango Tree, Cho Ching-lun, CEO of Yang Chin International Enterprise Co., Ltd., and Wang Hsiang-chih, Secretary-General of the Taiwan Cold Chain Association, to speak freely about international layout of restaurant brands, expansion strategies in Malaysia, innovative applications in Vietnamese dining, internationalization of smart cold chain logistics and entrepreneurial experience in Vietnam, helping restaurant operators refine their innovative business thinking and understand first-hand restaurant market intelligence in the New Southbound markets, so as to prepare our restaurant operators' capacity for international expansion.

Lee Mei, Director-General of the Commercial Development Administration of the Ministry of Economic Affairs, stated that Taiwan's diverse and inclusive dining and food culture is the most important element that can highlight and attract foreign tourists to Taiwan. In addition to continuing to promote the international expansion of the restaurant industry, the Commercial Development Administration of the Ministry of Economic Affairs also continues to introduce international dining trends and business concepts into Taiwan to enhance the operating strength of Taiwan's restaurant industry. Therefore, on November 8 it will also invite a Michelin chef to speak at the "2018 New Food Era for Dining International Forum - Michelin Edition", and restaurant operators are welcome to sign up and participate in the forum.