Why are flowers so expensive at florist shops?

When buying flowers at a florist shop, many people feel the price is too high. Clearly, you can buy a bunch of red roses for twenty yuan at the fresh flower market, but at a florist shop, one hundred yuan only gets you one bouquet, which makes many people think the florist industry is a profiteering business. But is that really the case? Today let's break down the composition costs of a bouquet!

The florist's costs

Money

A florist is absolutely a multi-skilled professional. A florist must master:

color coordination, flower material care, flower knowledge, hand sketching,

Only then can one truly create a good floral artwork.

But how many customers have ever considered,

Is a florist's knowledge innate or does it fall from the sky?

From the moment we think about becoming a florist, we start signing up for training courses,

all paying tens of thousands of yuan in tuition, and signing up once is not even enough,

As a florist, one needs to constantly maintain sensitive design thinking and keep up with the latest floral trends,

constantly recharging oneself, so as not to be abandoned by the times.

So every year or two, one must continue further studies.

In the process of a florist's skills and knowledge accumulating,

a great deal of money is spent. Shouldn't these be counted into the bouquet?

Coordination

A good floral artwork, from the overall style coordination and harmony,

down to the coordination of a single flower, a single leaf with the overall space,

all of these are what a florist needs to achieve. Customers look at a large number of pictures,

and often say I like this kind of wrapping paper, I want to use these few stems of flowers,

I like the European style, I like fresh and natural colors,

This requires the florist's coordination ability, to give your work the best coordination plan in terms of color,

style and other aspects.

To make your floral artwork even more perfect. Whether a work looks good or not,

80% depends on coordination, and these, the designer can achieve!

So when you say a bouquet is expensive, you might as well think about it from a different angle,

A bouquet has a price, but art is priceless,

You used priced money to buy priceless art,

Do you still feel you've lost out? You must be secretly delighted in your heart!

Experience

Although we do not advocate "empiricism",

for a florist, "experience" is their capital.

The florist who chats with you so fluently was not like this when they first started in floristry,

All their professional level is honed through years,

even decades of polishing and accumulated experience.

So, you spent a few hundred yuan to buy the essence of a florist's life,

Do you still think this bouquet is expensive?

Creativity

You should know that a florist's core ability is not to wrap flowers for you,

but rather, based on the requirements you provide,

to help you design the floral artwork you have in mind,

This requires very strong creativity.

In this era, there has never been a shortage of florists; they exist in every industry,

Perhaps what they present is just a bouquet before your eyes,

But it is precisely this bouquet that serves as an important standard for evaluating a florist!

So to say,For a bouquet, what we sell is not just the flower material,

What we sell is a floral artwork, the florist's creativity and sense of beauty.。

Aesthetics

For a florist, aesthetics and vision are the far horizon,

People with strong aesthetic ability can quickly discover beauty,

capture the essential things hidden deep within the aesthetic object,

and rise from perceptual knowledge to rational knowledge,

thereby creating beauty and designing beauty.

Aesthetics is more important than technique. When aesthetics are elevated,

technique can follow along, but there are few shortcuts to improving aesthetics,

All of it comes from the florist reading more, seeing more, observing more, and learning more.

So, the reason you feel a bouquet is expensive,

is because what you bought is not just flowers, but also floral art.

Flower material costs

Fresh flowers

Since it is a florist shop, fresh flowers are indispensable.

But fresh flowers, as a perishable item, cannot be sold once they have wilted.

Coupled with the low sales volume of florist shops, they can only get goods through middlemen,

The cost is much more expensive than wholesale at the Yunnan fresh flower market.

And if imported flower materials are used, the cost is even higher,

If you also want to wrap it with a delicate feel, then leaf materials are also indispensable,

And currently the leaves on the market are not cheap either,

Undoubtedly this further increases the cost of the bouquet.

So, beauty has value, and different levels of beauty have different prices.

But many customers seem to turn a blind eye to this.

Packaging

Due to the popularity of Korean-style bouquets,

all kinds of wrapping paper, ribbons, packaging boxes, and greeting cards have also become popular,

Many people think these ancillary products are not expensive, very cheap,

But that is the calculation for just one or two bouquets,

When calculated across hundreds of orders, the cost of wrapping paper is not cheap either!

Tools

Fresh flower care and bouquet packaging all require scissors,

thorn strippers, buckets, preservatives, tape and other tools.

For one floral artwork,

Shouldn't the tool wear-and-tear cost be counted in?

Shop costs

Renovation

Whether you want to renovate a high-end, grand,

classy florist shop or an artistic, vintage, fresh and natural florist shop,

both require investing a large amount in renovation fees,

Many florist shop owners say I haven't even opened yet,

and I'm already drowning in debt. For these florist shop investments,

Don't you think they have to be put into the product?

Labor

For a small florist shop, although we can be the boss and work part-time as a florist,

but delivery still requires hiring someone,

You can't just close the shop to deliver flowers, right?

For a larger florist shop, then we have to hire florists,

As mentioned above, the cost of a florist is also very expensive,

At least eight or nine thousand, at most several hundred thousand,

These are all money. Tell me, should I sell this bouquet so expensively?

Operations

Running a florist shop always requires a space,

With a space comes rent, utility bills, property management fees, etc. Everywhere is a place to spend money,

At least a few thousand, at most tens of thousands. Many florist shop owners will find,

that after a year they have been working for the landlord,

Even so, do you still think my flowers are sold expensively?

--THE END--

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