CIPS 2018 Press Conference Held, Gathering to Create Splendor Again

On the afternoon of September 19, 2018, China International Pet Show CIPS 2018 held a press conference. The 22nd China International Pet Show (CIPS 2018) will grandly open from September 27 to 30 at the Guangzhou Import and Export Fair Complex (Pazhou Complex). This press conference was attended by mass media including CCTV, Beijing Radio and Television Weekly, Sohu.com, Sina.com, and Tencent.com, as well as numerous industry media outlets such as Pet World Magazine, Ledu Pet Circle, Pet Industry Insider, Pet Industry White Paper, Chongku.com, and Chongzu APP.

Craftsmanship and Dedication: 22 Years as an Industry Benchmark

As one of the world's top three pet shows, CIPS enjoys global renown. To date, CIPS has been successfully held for 22 years. This edition of the show covers an area of 130,000 sq m, with 1,400 exhibitors from 28 countries, and international professional buyers have increased from 80 countries last year to 100 countries or regions this year. Over the past 22 years, CIPS has led Chinese enterprises to go global, deeply rooting Made in China in the hearts of pet users worldwide, and letting the world witness the history of China's pet manufacturing industry developing from nothing to something, from small to large, and from weak to strong. Great Wall has always remained true to its original aspiration, regarding the development of the industry as its mission, constantly paying attention to changes in the international market, upholding the spirit of craftsmanship, and by building a bridge for domestic and international trade and technical exchange, making China the world's production center for pet products.

Full Industry Chain Coverage: Connecting China with the World

In the past three years, China's pet consumer market has entered a golden period of rapid development. For the healthy and sustainable development of the industry, CIPS emphasizes social responsibility, incorporates the concept of "same line, same standard, same quality" into its corporate development philosophy, and encourages enterprises to innovate continuously. Activities planned during the show take diverse forms: products can be entered for the "Great Wall Innovation Award," and can also be displayed statically and dynamically on site. Award-winning products will tour major global exhibitions along with the Great Wall Pet Show, bringing products to the global market at the earliest opportunity. The "Smart Pet Zone" not only showcases smart products and creates a smart living environment, but also provides a display platform for startups. The 2018 Asia Pet Forum (GPFA), in addition to releasing the latest trends and landscape of the global pet market, will bring investment into the forum, hoping that more social capital will help further develop China's pet industry.

In 2018, the Chinese government issued some important policies regarding pet food import policy. Combining a policy interpretation forum with an imported food zone, CIPS provides information for imported food enterprises entering China. Pet grooming is a major pillar of the industry and a key link in store operations. To help the vast number of pet stores in China, the Great Wall Cup "Golden Finger Award" China Pet Grooming Top 100 Famous Schools Competition and Top 100 Stores Talent Selection Competition will gather pet grooming professionals from around the world to learn and exchange the latest trends and techniques, and will lead the pet grooming industry to new heights.

"Great Wall Cup" World Ornamental Fish Championship Reproduces the Industry's Grandeur

The CIPS aquarium section integrates equipment, live animals, competitions, landscaping, feed, animal health, trade, display, livestreaming, and lectures, and has rightfully become the world's largest aquarium exhibition and the global aquarium industry's leading platform. The 2018 "Great Wall Cup" ornamental fish competition involves 20 species, making it a world-class aquarium feast with the most complete variety, the largest scale, the highest quality, the strictest competition rules, the greatest popularity, and the highest prize money in the entire industry. It is expected that more than 600,000 visits will be paid to the competition and CIPS-related activities both on site and online.

Strong Alliance: Joining Hands with JD.com to Empower the Industry

In 2017, the Great Wall Show reached a strategic cooperation with JD.com. Over the past year, both parties sought win-win results in big data and resource sharing. After this strategic cooperation upgrade, both parties will continue to deepen cooperation in boundaryless retail, big data, resources, and other areas. At the same time, JD.com will release the "2018 Pet Consumption Trends Report" on site at the Great Wall Show. To encourage active innovation in the pet industry and promote the transformation of pet enterprises, JD.com is providing millions in on-platform resources to support the Great Wall Cup Innovation Award. At the same time, for merchants who renew on site at the Great Wall Show and cooperate with JD.com, JD.com will also give resource preference in online promotion. In addition, both parties will fully leverage their respective advantages in resources and big data, and jointly invite pet store buyers to visit the exhibition. Against the backdrop of rapid development in the pet industry, the continuously deepening cooperation between e-commerce giant JD.com and the Great Wall Show, and the optimization of the pet industry trading experience, are of great significance for promoting the development of China's pet industry.

Perfect Integration of Brand Promotion and User Experience

At this edition of the show, the organizers are fully implementing the "A Thousand Stores Walk into CIPS" plan, inviting major distributors, wholesalers, e-commerce players, as well as chain organizations and individual stores from the pet industry across the country to support CIPS. At that time, one thousand pet stores from across the country will gather at CIPS, engaging in close contact with brand manufacturers. Brand promotion will be more direct, marketing promotion more effective, and customer feedback more efficient. This is also the first time CIPS has extended exhibiting units from traditional wholesalers all the way down to terminal stores in a full industry chain coverage display. To emphasize user experience, this CIPS is perfectly integrated with the China Pet Culture Festival. On September 29-30, it will be open to the public. The culture festival is different from traditional exhibitions. In addition to product displays, there will be many professional competitions, public games, and interactive activities. At that time, the vast number of pet and aquarium enthusiasts can enter the venue during the last two days of the show to visit and purchase products.

From September 27 to 30, CIPS will grandly open. Pet industry practitioners and professional buyers from countries and regions around the world will gather at CIPS. Let us wish CIPS 2018 complete success and yet another brilliant achievement.