What is the truth about Guangdong shoes? This article corrects the misconceptions for you

1. Let me start by explaining how I got into this business.
I have been in touch with Guangdong shoes for four or five years now. When I first came into contact with them, it was purely out of curiosity and a sense of grievance, because I had just spent 1099 yuan on a pair of AF1s that a celebrity had worn, and a week later my friend told me that his Guangdong shoes, identical to mine, had cost him only a little over 300 yuan, yet I could not tell any difference.(What is there to feel aggrieved about? You1099bought real shoes, his are fake, what the hell are you feeling aggrieved about!)
Not everyone is a rich second generation who can buy a pair of shoes costing several thousand yuan whenever they like, but everyone loves beauty and everyone has some vanity. Everyone wants to be recognized at a glance in a crowd, and so do I, okay. Anyway, you stop liking your shoes after wearing them for two or three months, so why not go for something more affordable and get better value for money?(That is your way of thinking. Some people with no money still like to buy real ones, and some people with plenty of money like to buy fake ones. Do not assume everyone thinks the same way you do.OK?)
From that time on I started getting into Guangdong shoes, and through the internet and introductions from friends, I kept getting scammed and kept buying, until I finally found a few fairly reliable sellers (I thought they were reliable back then, but looking back now the prices were damn high). As they say, long illness makes the patient into a doctor. After buying a lot and seeing plenty of poor-quality goods, I gradually learned how to find the truly top-quality pieces among them, and I gradually got the idea to tinker with shoes myself, specializing in top quality (what people now call true-label or even company goods).(You are just sick in the head, running around looking and getting scammed. One trip to Guangdong would solve everything. How much can a trip to Guangdong cost? In Anfu residential compound there are even dedicated aunties who guide you. Walk through those stalls once and you will have a clear idea in your mind. The local stalls are very honest, they will not cheat you; whatever quality it is, that is what it is.)
So I thought about becoming an agent, but anyone who knows even a little about WeChat business should know that genuine first-hand supply, and good first-hand supply at that, is very hard to find. Big agents take a cut, then small agents take another cut, and level by level down the line, forget about making money. So that idea stayed shelved. Once I was drinking and chatting with a friend, and when this came up, my friend asked me in surprise: Did you not know that XX went to Guangdong more than two years ago? He never went to university, and I heard he is doing really well over there now.
Damn, it is like whatever I wish for just comes to me. Off you go, get his contact info, with the standard old-classmate way of cozying up, and luckily he was still willing to acknowledge me as an old classmate. Taking advantage of the summer vacation with nothing to do, I trotted off to Guangdong just like that (so now you know to go to Guangdong, I will give you points for that).
Beep beep, the old driver is setting off.
There is a widely circulated saying: one third of the world's Nike shoes are produced in Guangdong. A friend who works there said: the so-called counter verification just means showing them to the salesperson. What the hell can that verify? If they could tell, would it still be called a high imitation? The only real way to verify is to cut the shoe apart and take it to a professional institution for laser code scanning. We can even make the QR code anti-counterfeiting labels on shoes, would I just say that carelessly?(That should be factory, not work. Let me correct your typo first! You are joking again. Although most salespeople cannot read the label, cannot check the stitching, and cannot tell with the naked eye, it is still a counter, and they have shoes there to compare. As long as they are not stupid, a few details are enough to kill you. Do you believe it? I am asking you, do you believe it? Even if you have a real shoe label, so what? Is your stitching the same? Can your details be precise? Can your shoelaces be the same length and thickness? Is your shoebox side label the same?)
2.Do these pictures look familiar?
This is what I saw today on my Weibo. There are probably a lot of similar events on Weibo or among friends, and a lot of these activities in that place. At least they look good, at least the ones in the pictures are real, but the fact is that this kind of shoe belongs to high imitation, commonly known as mass-market goods. The cost is less than 100 yuan, sold to you for 165, earning at least 50 yuan per pair.
I deleted the pictures. Do not ask who I am, and do not ask me why, because I am willful!
3.The sales channels of Guangdong shoes
(1)TaoTreasure
A certain Treasure still has the largest number of people working in it. Shops are bought, sales are faked, reviews are fake. Shop prices have also kept rising. Crown shops that used to cost a few hundred yuan now cost tens of thousands. As Tao Bao cracks down harder and harder on counterfeit goods, after shops die the prices soar even more, and a group of people have already moved to the WeChat platform.
People who do Tao Bao have all heard the saying: "If you open a Tao Bao shop and do not sell fakes, you simply cannot make money." A pair of shoes has a factory price of a little over 100 yuan, and on Tao Bao they are listed at the genuine price of several hundred or even over a thousand, and when things are going well they can sell dozens or even a hundred pairs a day. You can imagine the profit in that. Later it developed, and everyone knew about this online mall. Ma Yun started cracking down on fakes, CCTV exposed it too, and everyone understood that ninety percent of the sneakers in Guangdong are high imitations.(I want to say, well done. A lot of people pass fakes off as genuine and deceive consumers. If we do not crack down on you, who else would we crack down on? If it is fake, just say it is fake, sell it for whatever it should be sold for. You cheat people out of their money, does your heart not feel uneasy? Be careful your child is born without a butthole!)
Later everyone got smarter, and buyers would simply refuse if they saw the shipping location was Guangdong. But there are policies above and countermeasures below. The courier industry here in Guangdong saw this opportunity, and so the practice of remote shipping-origin upload came about. The shoes still ship from Guangdong, but the logistics information on Taobao does not show that they were shipped from Guangdong. They are taken elsewhere to scan the logistics information, usually to Shanghai, Shenzhen, Quanzhou, and also Fuzhou and Xiamen, or even overseas.
For a pair of sneakers on Tao Bao selling for several hundred, the title says Hong Kong purchasing agent. If you ask the seller whether it is really a Hong Kong purchasing agent, the seller will definitely swear up and down that it is a Hong Kong purchasing agent,
but it ships from Shenzhen. The Taobao seller's explanation is that Hong Kong passes through the Shenzhen border checkpoint and only then is it sent to the buyer's address.(This passage is still quite honest, add points.)
(2) A certain Cat
The shoes you buy on Tianmao, even if they are fake, are definitely not bad!! (Most of the top-quality goods here are supplied directly to Tianmao.) Anyway, on Taobao, there are way too many people selling poor goods at genuine prices! I have a Taobao customer; I earn 10 yuan from him per pair, and he comes to me every day for about 10 pairs. He bought an enterprise shop and sells at genuine prices, earning more than 500 yuan per pair. At the time I was shocked. I picked a time and said the factory had raised prices, and earned 20 yuan per pair from him.(You are no good bird either. He deceives consumers. First you should report him, then cut off his supply, then join with other stalls to beat him to death with sticks. Instead you seize the chance to raise prices and earn this money. I look down on you, really, from the bottom of my heart I look down on you.)
(4) Foreign trade order-taking type
This category earns money from foreigners, exporting to the Russian region, North and South America, the Middle East, East Asia and other regions. People in this line do not work alone; they all have teams. They recruit some university students with good English to communicate with foreigners and introduce products, just like the hideouts for telecom fraud busted in the news. Their goods are all high-spec and high-quality.(I will not say much here. Earning money from international friends is fine, but do not ship goods in large batches at once, be careful they get seized.)
4. Agent-dispatching type
This type is the most, most, most common. Generally they mostly recruit campus agents, and then the campus agents each develop their own downlines, for example campus agents recruiting WeChat agents, Qzone agents and so on. Most of them mainly recruit agents from classmates at other universities, and the agents below them are also their own friends and classmates, people they know well.(Students are too chaotic. Most do not follow the rules of the game, pass fakes off as genuine, prices vary wildly, and they just mess around. Students should focus on their studies.)
5. The quality of Guangdong shoes
Guangdong shoes are deep water, bottomless deep. You can see cleaning aunties sweeping the street in New Balance, motorcycle taxi drivers carrying passengers in Nike, middle-aged and elderly people jogging in Nike running shoes, and so on. In this place Guangdong, XX is actually involved in running shoe factories too. On the market there are NB, Nike, Converse, Adidas, Asics, MBT, Kappa, Puma and so on; any internationally famous brand you can think of is there. Factory prices range from 100 to 500 yuan. For goods with a wholesale price above 200, you simply cannot tell the difference on the surface. If I did not tell you where the difference is, you would probably have to wear them out before you knew.(Mm, indeed most people do not know.)
You can tell real leather from fake, I believe you. You can tell whether the shoe shape is right, I believe you too. You can tell the stitching and workmanship, I believe you even more. But can you tell real EVA from fake? Can you tell the rubber content of the outsole? Most domestic specialty stores basically come to Guangdong to get their goods. Driven by profit, a pair of super-A-grade Nike Cortez bought for 120 yuan is sold in the store for 599, making a full 400+ yuan.(Mm, this also exists, and there are also Guangdong people who go out to invest and open stores.)
The factories in Guangdong are divided into big factories and small workshops. Big factories handle everything from mold-making to finished product, a full one-stop operation. Small workshops purchase the upper, purchase the sole, and so on, then assemble them when they come back. Quality really does vary. Many factories, in order to grab market share, desperately cut product prices. When you cut prices, do you think the shoe quality can still be the same? Of course they cut corners. So poor shoes get worse and worse.(There are also some shoes brought in from Jinjiang. Do you know Jinjiang shoes? The quality is very poor. Theyptmessed up the market.)
Shoes made by big factories are always high quality, because customers have high demands. They will not randomly cut prices and lower quality like others. From the stitching craftsmanship of the upper (awesome people of Guangdong, they can even make everything from Nike air cushions to Adidas BOOST!!!!), you can hardly see any difference from genuine goods. One thing is that big factories are awesome. As long as you take a pair of genuine shoes from overseas or from a counter, and place an order starting at 100 pairs, the mold-opening fee is waived. I will make them for you. If you are satisfied, I will mass-produce them for you.
Let me mention an old customer here. He plays the Guangdong market very well. His customer base is all stalls in the Guangdong market, the so-called dedicated goods distributors. He has a good eye. He ordered a certain style of shoe, the factory quoted him 140 yuan, he could distribute it at 160 yuan, and then the stall wholesale price was 180 yuan. From the whole Chinese New Year until now, his products have not been enough to sell!!! What the factory produced was not enough for him to sell! It was only after May 1 that the market turned slack. But by then the shoes he ordered had also sold out. I secretly calculated that the factory produced 30 units a day for him, 12 pairs per unit, 30*12*20 profit over several months, that is more than 7000 every day. A monthly profit of around 200,000.(You just love obsessing over other people. What the hell does other people have to do with you? Just sell your shoes well, why say so much!)
6.Actually the local industry and commerce bureau cracks down on fakes too, quite strictly.
Generally every month a few stalls get fined. The procedure is: enter your store, close the door, negotiate the price. Then they symbolically take away some goods. And that is it. As for factories, they rarely raid them, generally only one a year or so.
Guangdong, as a global shoe-making base, exports shoes each year accounting for 50% of the global sneaker market, and earns more than 20 billion in foreign exchange through exports each year. The Nike, Adidas, Puma, Reebok and so on on your feet all have OEM factories in Guangdong. Domestic ones include Peak, Anta, Xtep and so on. You thought they all came from Jinjiang, but in fact a large portion of sneakers come from Guangdong OEM production. Maybe you have bought quite a few brand-name shoes, but perhaps what you bought might be Guangdong shoes, with quality so good you cannot tell them apart.(You are right, I have no energy left to complain.)
7.The classification of Guangdong replica shoes
1Mass-market goods(The worst goods in Guangdong, almost anyone can get them. The ones on a certain Treasure are basically this.)
2Value-for-money(Much better than mass-market goods, what most people call super A, 1:1, harder to get than mass-market goods. The appearance is almost no different from genuine goods, but the materials are not the same as genuine materials. The price is also really affordable. A certain Cat is full of this kind of goods (these sellers are too black-hearted, selling these as genuine, when the wholesale price is about one quarter of the certain Cat selling price).)
3Top quality(The appearance and materials are exactly the same as genuine goods. If you take them to Hupu there is a chance they pass. Ordinary people cannot get them.)
4Genuine goodsNeedless to say, the ones in counters. There are a few styles that fellow townspeople from Guangdong can get at 50% off. Shh! The Moon Landing I am wearing now is one of them. Having spent these years in Guangdong, I have also accumulated quite a lot of resources.
(I am getting tired of talking. I will not correct this part here. Let me give the keyboard a rest first. Not correcting does not mean what you said is right!)
8. Teaching you how to distinguish
TakeNB998for example:
1. True label (this is what many routine-playing sellers call "company grade." She tells you company grade, and then many unscrupulous sellers will send you high quality or 1:1. For profit, they will do anything.) True top-tier, a batch of orders placed under Tianmao, inside and outside similarity 99.5%, workmanship 100%, materials 100%. It represents the highest level of Guangdong NB. (It can be compared side by side with company goods and still cannot be distinguished.) It is the highest quality worldwide apart from genuine company goods, better than cut pieces and factory goods. Made with original molds (do not ask me where the original molds come from, I do not know either), materials and workmanship 100% sourced from genuine channels. In particular, the midsole and outsole come from the original factory and contain genuine ABZORB technology. The foot feel, wrap, and cushioning effect are all equivalent to genuine goods.(Do not brag so hard. True label is just another name for a grade of shoe quality. The shoe label is not necessarily real.)
2. The so-called true-label cut-piece with half sizes, the highest quality of current mass-market goods,Common on Tieba. Hyped by all kinds of dealers across the internet and sold at slashed prices as top-quality goods.Conscientious retail market price 260-280 yuan. The rear midsole still has painted-on coloring, no technology. (But many peers boast that it contains ABSS shock pads.) Stitching is even and strong. Good workmanship. Native rubber outsole.。Similarity to genuine appearance 85%. Because of the last shape, it still looks a bit chubby. It is also the highest value-for-money version currently on the market.(What kind of people hang around Tieba? These people live by their mouths and keyboards. Whether something exists or not, they dare to say it. Only they could think it up. Anyone who believes them is haunted.)
3. Chubby and round, low price, shoe shape similarity to genuine appearance 85%, separated outsole. Upper material pigskin split leather, even stitching, solid workmanship, recycled rubber outsole, sole 40% harder than genuine. If you do not care about face, it is a good pair of shoes with high value for money. Conscientious market price 200-220 yuan.
4. Chubby and round, fake at a glance, low price, one-piece sole, even stitching, passable workmanship, recycled rubber outsole, sole 50% harder than genuine. Conscientious market price 160 to 200 yuan.
Even two neighboring factories produce different goods. After all, every factory has its own characteristics. Only by distinguishing for yourself can you know which place is better. There is one more thing: when a new style of genuine shoe comes out, Guangdong can produce it a few days later. At this time do not buy it, because it is the first batch and has many flaws. You can wait a while until they over there have become familiar with it and improved it, then buy it and you definitely will not go wrong.
9. The development of Guangdong shoes
If your impression of Guangdong shoes is still limited to sneakers, then you are greatly mistaken. All kinds of casual shoes, Martin boots, snow boots, loafer shoes, international brand clothing, all of these are available too. Of course, it depends on what goods you buy. Leather and wool in one piece will guarantee you are warm as hell in winter. Having said so much, I just hope everyone can adjust their mindset. If you only recognize genuine goods, then you must go to large specialty stores.
Having said so much, I just hope everyone can adjust their mindset. If you only recognize genuine goods, then you must go to large specialty stores. Do not trust online shops.(There are fakes in stores too, and there are genuine ones in e-commerce. Real and fake, fake and real, who does heaven spare? The only way is to take the shoes you bought to Hupu orgethave them authenticated. If they verify as genuine, wear them with peace of mind. If they verify as fake, return them! It is that simple. If you are still not at ease, then learn how to authenticate yourself, how to read labels, so you can judge for yourself! Ah, you ask me how to learn authentication. That is simple, you can come to me, I will teach you!)
I do not think Guangdong shoes are anything glorious, nor do I think there is anything bad about them. This kind of thing, everyone has their own view.
Alright, the story of Guangdong shoes is finished. So, what about the story between you and me?